Press release -

Great Hotels of the World reports increase in meeting and incentive enquiries

Great Hotels of the World (, the London based global hotel sales and marketing alliance has reported an 89% year-on-year increase in meeting and incentive enquiries through its MICE desk in June 2011.  It has also reported a year-on-year increase in enquiries of 31% from the period January – June 2011. These positive trends signal a healthy growth in the meeting and incentive market and are predicted to continue throughout the rest of the year and into 2012.

Armand Guillemot, Director of MICE sales at Great Hotels of the World comments: “Enquiries for meeting and incentive bookings have been increasing steadily since October 2010 and have risen dramatically in the first half of 2011, signalling a healthy growth in the MICE market. Our enquiries are from a mix of agency and direct corporate buyers, mainly from France, UK, Ireland and Germany. The most requested destinations for meetings and incentives are Spain and the UK but we do also get demand for other emerging destinations such as Seoul, Montenegro and India.”

Great Hotels of the World has also reported a number of other MICE trends. Lead times for enquiries are shorter with an average lead time of six weeks for enquiries in June 2011. Many companies are wary of booking too far in advance in the event of cancellation or postponement which in some cases is associated with hefty fees whereas some are simply taking advantage of favourable last minute rates and packages.  The value of enquiries has increased as companies start to invest again in meetings and incentives. However at the same time, the destinations requested are usually closer to home.

Guillemot continues: “Businesses nowadays are much more return-on-investment focused. Budgets are cautiously growing but price is still a big deciding factor. Above all buyers are looking for flexibility and added value whilst remaining cost-effective.”

Great Hotels of the World offers a free venue finding service. For more information on this service, their collection of meeting and incentive hotels or to become an alliance member email or call +44 (0) 20 7380 8557.

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Great Hotels of the World ( provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).

By acknowledging that each hotels core business is different, Great Hotels of the World help’s hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.

Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.

Further information on Great Hotels of the World can be found at


Ashleigh Silverman

Press contact Marketing and PR +44 (0) 20 7380 8564