Kuoni Global Travel Services brand refresh signals industry leadership

New looks for Kuoni Global Travel Services’ brands strengthen its proposition as a leading provider of ground travel services to business. Identities support sharply focused strategies for Fully Independent Travel (FIT) and Group Travel. The FIT brand is GTA: ‘powering global travel’ as the authority behind some of the biggest and best in the world.

• New looks for Kuoni Global Travel Services’ brands strengthen its proposition as a leading provider of ground travel services to business
• Identities support sharply focused strategies for Fully Independent Travel (FIT) and Group Travel
• The FIT brand is GTA: ‘powering global travel’ as the authority behind some of the biggest and best in the world
• The group travel brand is Kuoni Group Travel Experts: the world’s leading group travel provider, creating and delivering some 40,000 tailor-made leisure tours and programmes every year
• At the core of Kuoni Global Travel Services remains the heritage of Kuoni and GTA: two global companies with more than a century of experience between them
• MICE remains a core part of the business through Kuoni Destination Management

18 months after Kuoni’s acquisition of GTA, its Global Travel Services division attends World Travel Market (5 – 9 November 2012) to cement its position among the world’s leading wholesalers of hotels, ground travel products and group tours.

Kuoni Global Travel Services (www.kuoniglobaltravelservices.com) unveils two ‘refreshed’ brand identities for GTA and Kuoni Group Travel Experts that have evolved to support separate and sharply focused strategies addressing fully independent (FIT) and group travel. The refresh will help the company focus its expertise in addressing the particular business needs of two very different industry sectors.

Rolf Schafroth, Chief Executive for Kuoni Global Travel Services, says: “New looks for GTA and Kuoni Group Travel Experts strengthen our already powerful proposition. Behind them remains the heritage of two global companies with more than a century of experience between them. Our fresh imperative addresses the particular market forces influencing customers.”

Kuoni Global Travel Services continues to drive success through:

• its reliable technology connecting the world’s travel sellers with un­ri­valled con­tent at the best pos­si­ble prices.
• its global influence, coupled with a thorough understanding of destinations and the insightful application of local expertise, that secures year-round business for partners.
• the se­cu­rity and sta­bil­ity of a hundred-year heritage and one of the biggest net­works on the planet with staff dedicated to providing excellence, always.

The brand for fully independent travel (FIT) is GTA

Already iconic in business-to-business travel, GTA (www.gta-travel.com) has succeeded for nearly four decades as a world leader in providing ground travel products, experiences and services. The power behind some of the biggest and best in the industry, a new slogan – powering global travel – stakes GTA’s authority and relevance. The ‘power button’ logo symbolises its technology-driven approach to providing solutions that make it easier for businesses to successfully market and sell travel to consumers. Trusted to deliver through its wealth of experience, privileged relationships and on the ground expertise, the new look reflects GTA’s longevity and the growth and prosperity it envisions for its partners.

The booking sites – GTA retail, TravelCube, Travel Bound in North America and Octopus Travel retail in Australasia, as well as GTA wholesale – continue to offer a portfolio of tens of thousands of accommodation options, tour guide and transfer services, unique experiences, city tours, excursions, attraction tickets, restaurants and more.

The brand for group travel is Kuoni Group Travel Experts

Cementing its position as the world’s leading group travel provider – creating and delivering some 40,000 tailor-made leisure tours and programmes every year – Kuoni Group Travel Experts (www.kuonigrouptravel.com) says who it is and what it does. The powerful new look reflects its commitment, its passion and excitement, and its desire to shape the future of the leisure group travel industry.

Renowned for its reliability and flexibility, the effective local application of its global expertise and purchasing power, and the wealth of destination knowledge at its fingertips, the worldwide network of Kuoni Group Travel Experts takes care of the hard work, saving clients time and money to deliver excellence and ensure satisfaction from start to finish. Kuoni Group Travel Experts learn their clients’ business, sharing their understanding with colleagues around the world who cultivate longstanding local partnerships that matter.

The brand for MICE remains Kuoni Destination Management

Kuoni Destination Management (www.kuoni-dmc.com) remains an important part of the business providing a reliable service agency for meeting planners; incentive programme coordinators; conference, congress, fair and exhibition organisers; companies, orga­nisations, associations and institutions in the public and private sectors; football clubs and other sports bodies; and cruise lines. It continues to create and deliver travel packages and programmes, activities, events and experiences from concept to conclusion.

Concludes Rolf Schafroth: “This refresh and the renewal of the passion, commitment and creativity we have always invested in the industry, means customers can continue to trust us to be there whenever and wherever they need us. Whether GTA, TravelCube or Travel Bound; whether Kuoni Group Travel Experts or Kuoni Destination Management – our powerful legacies continue to breed success.”