Press release -

Hallmarq Introduces Next Generation Motion Correction Technology

ACTON, Mass. (June 28, 2013) – Hallmarq Veterinary Imaging introduces next generation 
motion correction technology that will help generate even clearer images with their standing 
equine MRI machines. Over the past few months, the company has started implementing its new 
software in all of its standing equine MRIs throughout the world.

The next generation software, which took nearly 18 months to develop, is designed to better 
manage changes in the shape of the joint during scanning. Changes to the joint shape can occur 
as the horse shifts its weight distribution while standing. In addition, the software also improves 
the resolution of the final corrected images and allows for motion-corrected, high-resolution 
scanning.

“Overall, it is a robust change to the motion correction methods and image resolution of the 
higher joints we scan,” says Steve Roberts, operations and technical director. “It is particularly 
noticeable when scanning the fetlock joint. Higher resolution permits the visualization of finer 
structures.”

Rolling out the new software in May to its partners, Hallmarq will ensure that every site with one 
of their standing equine MRI machines receives the new software at no cost to the clinic. 
“It is important to us that all of the sites around the world are using the same technology,” says 
Dan Brown, BVSc, MRCVS, business development director at Hallmarq. “In addition, we want 
to ensure they we’re all trained on the system and understand the benefits of the new technology. For us, this isn’t just a business, it’s a partnership and we want to be certain all of our partners 
are comfortable with the system.”

Investing a significant amount of time and money into the system, Hallmarq says the changes 
will allow veterinarians to see the finer areas of the joint without putting the horse at risk. 
Because Hallmarq offers a standing MRI, the horse is simply walked into the machine. This 
eliminates the need for general anesthesia, which can lead to death in almost one in 100 healthy 
horses, making the system much safer than traditional MRIs. 

“This new technology makes the use of one of our systems even more seamless,” says Brown. 
“Not only does it improve the tolerance of the system for patient movement so the staff has less 
to worry about, it also allows for even better images for diagnosis.”


Hallmarq Veterinary Imaging is the pioneer of species-specific MRI diagnostics, being the sole global manufacturer of MRI systems specifically designed for companion animals and horses. The Hallmarq team has decades of experience in the design and manufacture of global clinical, research and industrial MRI systems for a range of applications. The company initially revolutionized the diagnosis of equine lameness with the development of the only standing MRI for horses before applying its expertise to small animal diagnostics. Established in 2001, Hallmarq's mission is to improve the safety, accuracy and cost-effectiveness of MRIs, making them affordable and profitable to veterinary clinics worldwide.

www.hallmarq.net

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