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London cyclists use digital button to mark hazards in traffic - while simultaneously sending emails to the Mayor of London in real-time

With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionized the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that dangerous streets are in great need of improvement.
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London cyclists use digital button to mark hazards in traffic - while simultaneously sending emails to the Mayor of London in real-time

London cyclists use digital button to mark hazards in traffic - while simultaneously sending emails to the Mayor of London in real-time

With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionized the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that dangerous streets are in great need of improvement.

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.

The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.

Hövding
Monbijougatan 17C
211 53 Malmö
Sweden
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