Hövding celebrates the winter cyclists

Hövding celebrates the winter cyclists

Even as winter wraps us in a blanket of darkness, some brave cyclists keep defying the cold. Hövding wants to increase awareness of these cyclists through an exciting competition during the month of December.

In winter, it’s important to stay safe and use proper bike equipment. Dangers such as poor visibility, roads covered in slippery leaves, ice and wet snow make the use of head protection, reflectors and other safety equipment essential to saving lives.

• -We would like to highlight and reward cyclists who brave the tough winter conditions and protect the environment by choosing bike riding as a means of transportation. The Hövding helmet is a superior head protection, and our vision is to have as many people as possible protecting themselves optimally while riding, says Hövding’s Marketing Manager Anna Katarina Skogh.

During the month of December, Hövding is planning a competition in selected cities with clues posted on Facebook. These clues will lead to a time and a location to which the first cyclists to arrive will win a Hövding helmet.

The cities in which this exciting hunt for clues will occur are Malmö, Gothenburg, Stockholm, Copenhagen and London. The first clue will be posted on Facebook on the 1^st of December.