Hövding’s campaign Give A Beep has yet again earned itself a spot on the prize podium, this time for Best Mobile Campaign at Cannes Lions last week. The campaign has won several awards, and the Bronze at Cannes Lions was its eleventh international award.
- We are incredibly proud and pleased with all these awards. The competition is tough. Even a nomination and being shortlisted is a great honour. To be on this journey in collaboration with MyNewsdesk and Edelman Deportivo gives us the opportunity to reach further. It is also proof that the message has been acknowledged and appreciated by senders and recipients alike, saysAnna Katarin Skogh, Head of Marketing at Hövding.
With the Give A Beep campaign presented in London last year, Hövding reinvented the old bicycle bell by giving hundreds of cycling influencers a Flic button. With this “smart button”, cyclists were able to register their specific frustration hot spots in the London traffic. Each use of the smart bell was noted on an interactive heatmap of London, as well as triggering an automated email to the Mayor of London to motivate him to act. The campaign has attracted interest from other cities, and it’s now in use by the London Road Network to build rapport with the city’s cyclists, and to remedy problems in the London traffic.
- It’s about getting more people to travel by bike, and we have a great product which gives us an opportunity to champion this issue from a new perspective. We want to celebrate the everyday heroes who choose the bicycle as their means of transportation, and the difference they make. The Give A Beep campaign is our contribution to improve awareness of their positive input, and to encourage more people to choose the bike, says Anna Katarina Skogh.
The Give A Beep campaign has previously been awarded a Gold Egg, two Silver Eggs, the Webby Awards for “Best Social Community Building and Engagement 2017”, a Gold medal in Spinn 2016 for “Digital Campaign of the Year”, and the D&AD Impact Awards.
At the Cannes Lion, Give A Beep was nominated for four awards; one for Best PR Campaign in combination with new and innovative technology, one for Best Digital Craft, and two for Best Mobile Campaign (Activation by Location & Messaging Campaign).