Press release -

Good start of year for Hövding - interrupted by Covid-19

The number of Hövding helmets sold during the first quarter 2020 increased by 2% compared to the same period last year. Net sales increased by 7%. The period is affected by the Covid-19 pandemic which impacted sales.

Important markets like Germany and Denmark were during March essentially shut down while Sweden witnessed a dramatic dropin footfall to our physical retail partners. Whileonlinesales,by usand commercial partners, madeupfor someof the shortfall versus plan it didnotrecover all.

Worth noting is that we were off to a good start with combined January and February sales up 43%. Sweden at +61% and Germany at +38%.

It is especially interesting to see the performance in Sweden confirming that the market is far from saturated. We continue to penetrate the major cities further and start covering secondary cities with greater focus than previously and it delivers strong results.

Read the Hövding Interim Report Q1 2020 in the attached pdf.

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Good start of year for Hövding - interrupted by Covid-19
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Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.

The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.

Hövding
Monbijougatan 17C
211 53 Malmö
Sweden
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