Press release - 22 October 2021 07:51

Path towards profitability continues - Hövding Quarterly Report July - September 2021

With continued improvement of the gross margin that was up 11 percentage points compared tolast year and 5 percentage points compared to the second quarter this year, we are well on par with our roadmap towards profitability. The gross margin improvements ripple down to the EBITDA that improved to -2% (-959 TSEK) from -15% (-6 689 TSEK) for the third quarter. The gross margin improvement is related to the adjustment of the retail price that now is fully implemented, as well as an improved cost base. While logistics, and the cost of it, continues to be challenging it has not consumed the positive improvements in this quarter.

Read the report here.

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Finance, Stocks, Private savings

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New level of gross margin - Hövding Quarterly Report April - June 2021

Hövding continues to implement the plan for profitability through increased sales, improved gross margin and cost control.

20 May 2021 08:30

Hövding’s airbag for cyclists “Best in Test” according to Belgian consumer organisation

Hövding, a Swedish innovation, has been named “Best in Test” among the cycle helmets recommended by Belgian consumer organisation Test Aankoop. In tests, Hövding demonstrates superior protection and drastically reduces the risk of brain injury.

6 May 2020 07:30

Good start of year for Hövding - interrupted by Covid-19

The number of Hövding helmets sold during the first quarter 2020 increased by 2% compared to the same period last year. Net sales increased by 7%. The period is affected by the Covid-19 pandemic which impacted sales. Read Hövding Interim Report Q1 2020 in attached pdf.

3 June 2020 07:48

Hövding’s head protection outstanding according to extensive survey of bike helmets

Hövding’s airbag for cyclists comes out on top according to a new bike helmet test conducted by the Swedish insurance company Folksam. 27 helmets were tested, and Hövding’s results were outstanding, concerning both shock absorption and protection on oblique impact.

18 February 2022 07:35

HÖVDING YEAR-END REPORT 2021 - A year of transformation

In 2021, Hövding has undergone major changes operationally as well as financially. The changes have resulted in an improved gross margin and lower fixed costs in relation to sales. Read the HÖVDING YEAR-END REPORT 2021.

21 December 2021 07:36

Hövding appoints new CEO

Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding. Fredrik Carling will leave his role as CEO after ten years and Sofia Svensson will succeed him in the first half of 2022.

12 November 2021 07:43

Hövding gears up in Germany with strong new partnership

Swedish firm Hövding is taking its business up a gear in the German market through a strong new agency partnership with ALPINA Sports, part of the market-leading UVEX Group in Germany. Sales of Hövding’s airbag for cyclists have shot up in Germany in recent years. The new business model ensures an even greater presence in the German market, with broader sales channels and marketing.