Hövding Sverige AB files for bankruptcy

The board of Hövding Sverige AB has decided to file for bankruptcy. The bankruptcy application has been submitted today, December 21, 2023, to the Malmö district court.

The reason for the bankruptcy filing is that on November 1, 2023, the Swedish Consumer Agency imposed a temporary sales freeze on the company and then on December 15, 2023 announced a permanent sales freeze and recall for the product Hövding 3.

Hövding does not share the Consumer Agency's conclusion and has appealed the decision. Today it was announced that the Administrative Court approves Hövding’s request for inhibition, which overturns the Swedish Consumer Agency's decision to immediately stop sales and recall which means that Hövding 3 can still be sold. However, the damage caused by the actions of the Swedish Consumer Agency is so extensive that the board does not see that there is a basis for continuing the company.

Hövding would like to take the opportunity to thank all customers, dealers, suppliers and, not least, employees for all the fantastic efforts during the 12 years we have saved the lives of cyclists.

For more information on the matter, contact chairman of the board Joel Eklund via press@hovding.com