Image - 20 March 2025

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Rebecca Dundon

Press contact Press Officer Media Enquiries press.office@iam.org.uk 020 8996 9777

Nicholas Lyes

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Majority of drivers are missing out on technology that can make their journeys safer

Only a quarter are regularly using driver assistance aids which may reduce collisions and improve driving comfort Younger drivers and those travelling more than 10,000 miles a year are more likely to embrace vehicle technology
Millions of drivers could be missing out on the benefits of potentially lifesaving in-vehicle assistance aids when they’re behind the wheel with new research* showing