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Press release -

Ho ho ho! We all need a JYSK hero for Christmas

That essential Christmas to-do list can make the festive season work like a dream.

And top of that list are gifts, the turkey, the tree - but spare a thought for the unsung heroes of Christmas present, the purchases that can make all the difference to that soaring festive spirit.

Danish furniture retailer JYSK has put together a quartet of Christmas HALF PRICE must-haves to lighten the load and add a touch of festive hygge to the proceedings.

You’ve heard of elf on a shelf? Well, this charming man in a red suit – that’s HRYM to you – standing at 80cm high can adorn any shelf, fireplace or even welcome you at the front door. Kids love him, adults love him, what’s not to love, especially the price - £20.



Christmas trees come in all shapes, sizes and colours, but the light tree FULGURIT, has that stylish Scandinavian minimalist look to it, and standing at 110cm high, is perfect to make a statement in the garden or patio. And at just £5, it’s a gift that keeps giving.



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,800 stores and 23,000 employees in 52 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the family behind Lars Larsen Group, who owns a number of companies with a total annual turnover of 4.25 billion EUR. JYSK’s turnover is 3.794 billion EUR.

TOREBY Chair, £20

You’ve invited eight guests for dinner, but you’ve suddenly inherited another and shock, horror, you’re a chair short. At just £20 the black faux leather and metal TOREBY chair means your guests will always be welcome at the table.

BRURI duvets from £30

And if the festivities run late into the night and you suddenly need to provide somewhere to sleep, a spare duvet always comes in handy. Allergy-friendly BRURI, with its unique down-like filling and 100% cotton cambric cover is fully washable and is so comfy it’s like sleeping in a Scandinavian snow drift, but warmer, obviously. Single, £30, Double £40, King, £50, pillow £12.50.

About JYSK

The international group's annual turnover is €3.58 billion. Growth is stable and controlled, and total staff numbers are around 23,000 working across 2,800 stores in 54 countries. In the UK it has delivered a strong sales performance as some other furniture retailers have found conditions less favourable. Global purchasing power with pricing benefits passed on to customers, a growing appetite for Scandi -style, quality products and high-levels of customer service have all contributed to JYSK’s UK advance.

JYSK has stores in Wakefield, Bradford, St Helen’s, Lincoln, Mansfield, York, Blackburn, Bolton, Swadlincote, Coventry, Pontefract, Grantham, Rotherham, Ellesmere Port, Chesterfield, Cannock, Dewsbury, Doncaster and Derby – and, from Spring 2020, Oldham.

For further information: 0780 118 2252

Press contacts

Jenny Johnston

Jenny Johnston

Press contact Sales & Marketing Manager Sales & Marketing Manager, JYSK UK & Ireland +353 1568 6373