TREND ALERT: The luxe faux fur rug/throw.

It’s Autumn which makes it open season for eco-friendly faux fur, from coats and jackets through to homewares.

When a snap of a faux fur throw was posted on a fashion retailer’s Instagram account, savvy and style-conscious shoppers couldn’t get enough. The post clocked up more than 13,000 likes and scores of comments from those looking to add a touch of cosy comfort to their bedroom space and more.

Scandi furniture retailer JYSK is championing faux fur this season with the ontrend TAKS, available in three colours - grey, off-white and dusty rose, for just £10 a piece.

And this cuddly throw really does have the same plush appeal as the real deal. What’s more, there’s a matching cushion for £7.50 and casual chair throw for £4.

Ideal for adding an accent colour in the bedroom, living room, even the bathroom, and kids adore them, too.

It seems just about everyone’s getting cosy with faux fur this season.

About JYSK

The international group's annual turnover is €3.58 billion. Growth is stable and controlled, and total staff numbers are around 23,000 working across 2,800 stores in 54 countries. In the UK it has delivered a strong sales performance as some other furniture retailers have found conditions less favourable. Global purchasing power with pricing benefits passed on to customers, a growing appetite for Scandi -style, quality products and high-levels of customer service have all contributed to JYSK’s UK advance. JYSK has stores in Wakefield, Bradford, St Helen’s, Lincoln, Mansfield, York, Blackburn, Bolton, Swadlincote, Coventry, Pontefract, Grantham, Rotherham, Ellesmere Port, Chesterfield, Cannock, Dewsbury, Doncaster and Derby – and, from Spring 2020, Oldham.

For further information and Hi Res images: denise@owlpr.co.uk 0780 118 2252