KRUSELL joins Mercedes-Benz Fashion Week in Berlin January 19-22

Krusell launches a new collection Stockholm. Inspired of the Mercedes-Benz Fashion Week in Berlin 2011 which takes place in January 19-22.

The Mercedes-Benz Fashion week Berlin premiered in 2007 and has become a global platform for local up-and-coming designers as well as a desired showroom for international brands in central Europe. Last year´s show attracted more than 23 000 attendees. Headliners to preview their upcoming collections have included Hugo Boss, Schumacher, René Lezard, Strenesse and many others.

The Krusell product Kalix mobile pouch will be included in the official Gift bag to press guests upon arrival. In total a number of 1800 cases will be delivered to editors from Germany, Italy, US, France and Spain which will attend the fashion week.

Krusell will attend this event due to the fact that with the wide-spread recognition of famous designers and cross over into celebrity lifestyle, culture and fashion has become a rich territory for brands wishing to associate with luxury, style and design.

This event provides branding and marketing opportunities on a global basis for us says Ulf Sandberg, CEO at Krusell. We have in the past couple of years not only provided functional carrying cases, but also been focusing on trends and fashion. We know that people want to add style to their mobile devices, make them more personalized. We will take this opportunity to absorb trends, colours, material etc. for our autumn launch 2011. For this event we will also present a new Krusell Collection, Stockholm. Stockholm is an urban collection of cases and bags for SLR camera, mobile and laptop he ends.