Press release -

The Swedish brand Krusell hit stores with a sophisticated line of cases.

The Swedish case manufacturer Krusell continues to renew their product range. This fall/winters collection is a sophisticated line of mobile-, camera-, laptop- and netbook cases. It is aimed at the urban man and woman who want to protect their portable electronic products with style. This collection is best described by the words; Smooth leather, croco embossment surfaces, attention to details and rich colors.

  • - By launching the 2010 collection Krusell is moving one step further towards the merge of fashion accessories and electronic devices. Today electronics are fashion and so are the accessories. "You are what you wear", has never been as obvious as today, says Ulf Sandberg, Managing Director at Krusell International. Personalization is the trend with a big "T", even though we all are aware of the financial crisis and their effects. A little bit of luxury like a new case for your mobile is maybe more affordable than to invest in a new device this autumn, he ends.

With its wide product range, Krusell has a total of more than 600 various cases that fits more than 5000 various electronic devices.

The new collection will start to hit stores worldwide in mid October. To buy the collection online, log on to: www.krusellcases.com

Topics

  • Lifestyle, Fashion, Leisure

Facts:
Krusell International AB with 130 million SEK in turnover and 300 employees is a Swedish company exporting high-end cases around the world. After more than 15 years in the cell phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for mobile phones, Krusell also produces cases for digital cameras, laptops, MP3-players, GPS and portable gaming. Most Krusell cases sold are equipped with their patentedcarrying solution, Multidapt.

The headquarters of Krusell are located in Mölndal, Sweden.

For information about Krusell, please visit www.krusell.se

For further information and comments, please contact:
Mr. Ulf Sandberg
Managing Director
Phone: +46 31 338 00 00
Mobile: +46 709 300 300
E-mail: ulf.sandberg@krusell.se

If you are interested in publishing pictures, please contact:
Ms. Anna Claesson
Art Director/Marketing
Phone: +46 31 338 00 00
E-mail: anna.claesson@krusell.se

Contacts