Sneak Peek: Learn more from Professor Kevin Fenton and Jillian Moore about what to expect from Active London
With less than 24 hours until Active London, keynote speaker Professor Kevin Fenton (London Regional Director at Public Health England) and London Sport Chair Jillian Moore have shared their thoughts on some key topics of the event.
Active London gets underway at 9.30am on Tuesday (21 September) with Professor Fenton joining London Recovery Board co-chair Georgia Gould in the opening session of the conference.
The pair will be discussing how innovation enables Londoners disproportionately affect by covid-19 to lead active lives and the part physical activity can play in the London Recovery Plan.
Ahead of the Active London conference, Professor Fenton has spoken to City AM about how the success of London’s recovery will depend on the physical and mental health of the population.
He said: “One of the questions now is how we look to diversify the key messengers on the importance of physical activity as we emerge from the pandemic – not only from the voices of sportspeople, but people within London’s boroughs; to give them a voice on what they need to build resilience in their community and for sport and physical activity to play a more important role in people’s lives.
“This is something I will be addressing personally at Active London 2021 this week.
“I hope to engage with people working in the capital’s sports and physical activity sectors on how we can best promote healthier lifestyles among the city’s population.”
With Active London falling inside London Tech Week for 2021, delegates will get the chance to learn how social media can drive behaviour change among less active people in sport and physical activity.
Elsewhere, London Sport Chair Jillian Moore has been speaking to BBC Radio London’s Flo Lloyd-Hughes about her hopes for the conference which takes place on Tuesday and Wednesday.
In the interview, she said:
“On Wednesday, we’ll be looking at breaking down barriers that young women face in starting physical activity or sport; only 38.5% of girls in the capital undertake the recommend amount.
“There’s a particular challenge there so the session on Wednesday will hear from Badu Sports on how women in London can use sport as an access point for person and professional development.”
Also on Day Two of Active London, delegates can hear how four locally-rooted approaches to promote walking and cycling to groups of people that are representative of London.
Register to attend Active London and hear more from London Sport Chair Jillian Moore at 9.30am on Tuesday morning with Professor Kevin Fenton co-leading the first content session at 9.45am.