Blog post -
Active London 2021: 2 weeks to go
With just two weeks to go until Active London, Events Manager Rachel Rowe provides a taster on what the sector can look forward to as they join us for London Sport’s two-day, free-to-attend digital conference on 21 and 22 September.
The time to reactivate our communities, rebuild and reconnect the sports and physical activity sector is fast approaching.
All of us at London Sport are looking forward to being inspired and re-energised by a fantastic line-up of inspirational speakers, panel discussion and interactive workshops.
Over the past month, we have unveiled over 50 speakers, introduced our host, five-time British Champion Jeanette Kwakye MBE and revealed our day two sponsor Gympass.
With 12 sessions across the 2-days, Active London is packed with content to ensure the sector rebuilds better, reconnects stronger and reactivates the capital like never before.
With National Fitness Day taking place on day two, delegates will have another opportunity to enjoy and celebrate the benefits of physical activity. Participants will be able to keep moving between sessions by joining National Fitness Day sessions supported by headline sponsor TRX Training Club and have access to a whole host of virtual and in-person activities available through the National Fitness Day activity finder.
Here’s what we have in store over the two days.
This year’s Active London will explore how the sector can build back better, recognising that the landscape has changed. Speakers will take delegates on a journey, encouraging the sector to identify what an active life looks like in a post-lockdown world and the need to respond in a way that embraces and enhances this change.
To set the scene for the two-day event, London’s Recovery Board’s Co-Chair Georgia Gould and Professor Kevin Fenton from Public Health England will deliver the opening keynote and provide an overview of the London Covid Recovery work.
This session will highlight how innovation and creativity enables Londoner’s disproportionately affected by covid-19 to lead active lives and how physical activity must form part of the wider London Recovery Plan.
On day two, Dr Will Norman, the Mayor of London’s Walking and Cycling Commissioner will discuss the underlying conditions of inequalities in walking and cycling participation whilst sharing some examples of locally rooted approaches to drive participation amongst underrepresented groups.
Alongside stellar industry professionals, Chris Norfield, Head of Digital Behaviour Change at London Sport and Sherry Pagato from the University of Connecticut, will discuss how social channels help drive behaviour change among less active people.
This includes sharing some of the latest emerging opportunities to help attendees develop their approach to using social media to engage target audiences.
With the pandemic turbo-charging the use of digital across all age groups, find out how organisations like Sport England and the NHS are demystifying social prescribing and identifying its benefits and challenges.
Learn more about the ‘Thriving Communities’ programme and how physical activity and sport can play a role in community health and social care.
Join inclusion expert & Paralympian Claire Harvey as she shares her thoughts on the role of inclusion and diversity to empower impactful change within society and why strong leadership holds the key to making positive change.
On day one of the conference, Duncan Wood-Allum from The Sport Leisure and Culture Consultancy, alongside Emma Bernstein from Sport England, will be discussing considerations for the future of public sector leisure centres.
Here, you will access the latest insight shaping the offer from leisure centres and their methods for effectively re-engaging users.
With only two weeks until Active London 2021 kicks off and limited places available for some sessions, make sure you register for your free ticket today. Check out the full agenda and our speaker line up here.
Be a part of the conversation shaping the future of sport and physical activity in London.
Join us on 21-22 September as we reconnect, reactivate, and rebuild for the better.