New Software Release Makes It Data Privacy Day Every Day

L-Soft’s New LISTSERV® Maestro Email Marketing Software Is the Only Solution Providing Personal Tracking with Subscriber Consent

London (28 January, 2020) – Email marketing gets results. It also requires compliance with data privacy and protection regulations like the EU GDPR and the California Consumer Privacy Act. To help organisations, today L‑Soft released the newest version of LISTSERV® Maestro, the only email marketing software enabling personal tracking with consent from subscribers.

In the spirit of Data Privacy Day, here are some tips for responsible email tracking:

Email Tracking Best Practices

1.Track your communications to learn and improve

2.Track anonymously for compliance and trust

3.Track with explicit prior consent, if using personal tracking

4.Turn off tracking when it’s not necessary

Today’s new version, LISTSERV Maestro 9.0, features a redesigned user interface with improved navigation and workflow. It is available as on-premises email marketing software or as a hosted cloud service, ListPlex Maestro. Highlights of the new version include:

• New user interface, navigation menu, 7-step workflow
• Improved subscriber list and profile field creation
• Responsive subscription pages that automatically adapt to changes in settings

See how LISTSERV Maestro 9.0 can help your organisation:

http://www.lsoft.com/products/maestro_90.asp

View demo:

http://www.lsoft.com/products/maestro_demo.asp

Contact L-Soft for a free evaluation license:

http://www.lsoft.com/contact/econtact.asp?id=sales