New Interactive Toy from TOMY Lands on Earth

TOMY, the leading toy manufacturer, today unveiled Rizmo™, the first-ever ultimate transforming best friend that listens, learns, remembers and actually grows—both in play value and physical form. TOMY’s decades of experience and rich industry history, and the company’s track record for proven success in innovative plush and robotics, have come together in this remarkably interactive creature.

Over the last few months, Rizmo has been previewed by popular YouTube influencers, retail and industry experts and was recently named as one of the Top 12 Christmas Toys at Dream Toys 2019, indicating that Rizmo will be one of the most highly sought-after Christmas toys this year.

Rizmo, whose name comes from “Rhythm Monster,” is ready to play immediately out of the box. Overtime, as kids interact, cuddle, sing and play with Rizmo, they’ll experience its magical evolution – growing and evolving from adorable baby to playful kid and, ultimately, to the fun, music-loving Rizmo. Once Rizmo fully evolves, additional play modes and more advanced interactive features guarantee never-ending play.

Peter Henseler, President of TOMY International, comments: “We’re extremely excited to launch Rizmo in the UK. This is by far one of the most engaging and charming toys the toy industry has seen in years and we can’t wait to hear feedback from children across the country!

“Rizmo taps into current toy trends including; music, virtual pets and interactive plush toys and we’re sure it’s going to be on every child’s letter to Santa this year!”

Full of personality and fun, Rizmo starts out with five play modes, including Rolling Rhythms and Record Songs, where children can sing to Rizmo and it will sing the same song back. Rock-a-Bye Rizmo mode will help put it to sleep. When Rizmo is fully evolved, there are two additional play modes to discover.

Children can choose from three different Rizmo colours including Berry, Aqua and Snow, each of which feature a specific musical style, such as Pop Star, Hip-Hop Star, Rock Star and Electro Star. Kids can select their favourite colour Rizmo, but the musical theme they’ve selected is a surprise until Rizmo is fully evolved.

Rizmo is now available online and at retail stores including Smyths, The Entertainer, Argos, Very, Hamleys, Amazon, Harrods, John Lewis and independent toys stores nationwide for the RSP of £59.99. To learn more visit,Rizmo.com.

All TOMY toys are cleverly designed to develop children’s core skills whilst they play. For more information on TOMY please visit www.tomy.com, become a fan at Facebook.com/tomy.toy.uk or follow us on @TomyToysUK.