Mobile Loyalty plc: Launches mobile solution for Mediaprofilering’s local magazines

Launching the Magasinet App through its white label solution for newspapers

Malmö, 19 December, 2012 – Mobile Loyalty plc, the mobile advertising company (AktieTorget “MOBI SDB”) (the ”Company”), today announced that Swedish publisher Mediaprofilering Sverige AB has launched a new App for its local magazines, Magasinet, based on Mobile Loyalty’s mobile advertising solution for newspapers. 

By deploying Mobile Loyalty’s proprietary white label solution, Magasinet’s local editions, which are distributed monthly to approximately 430,000 households in the wider Stockholm region, will now be accessible by its readers on their smartphones through the Magasinet App. The App provides users with a combination of the magazines’ local news, offerings and special deals from local advertisers.

Mediaprofilering is the latest in a number of media companies that have selected Mobile Loyalty’s solution as the mobile delivery platform for their publications. Mobile Loyalty’s solution allows these companies to fast-track the mobile platform through a pre-made, proven solution that generate incremental advertising revenues and recurring business while allowing them to leverage existing assets such as the advertiser base and sales team.

Nicklas Gerhardsson, CEO of Mobile Loyalty commented, “We are very excited about providing Mediaprofilering with the mobile solution for Magasinet. Mediaprofilering’s clear objective to combine local editorial content with local deals is one of the main growth areas in the media sector. Our solutions are developed to meet precisely these objectives in a cost efficient way. We see increasing interest in our mobile adverting solutions as the market understands the clear commercial potential of our platform, both in Sweden and increasingly on an international basis.”

Calle Berglund, Head of Sales and Marketing and Publisher of Mediaprofilering’s free local magazines commented “Mobile Loyalty’s service fits seamlessly with our existing, broader advertising packages and will enable us to provide our advertisers and readers with the content they have requested: easily accessible, local, and relevant news combined with local ads. Using Mobile Loyalty’s solution will allow us to capture the mobile opportunity and to shift our revenue streams to the only growth-segment in advertising.”

Mediaprofilering’s Magasinet App is already available for free download for both iPhone and Android.  Initially, the App includes five local editions; Järfälla, Västerort, Bromma, Solna and Sundbyberg. The App will be incorporated with Mediaprofilering’s remaining 15 local editions during the first half of 2013.

For more information, please contact:

Nicklas Gerhardsson, CEO
+46 70 7633712 
ng@mobileloyalty.com

Ulf Angelin, CFO
+ 46 40 693 57 00 
ua@mobileloyalty.com