Press release -
FRUIT, NUTS AND WHAT YOU’RE REALLY HERE FOR… CADBURY ANNOUNCES NEW DAIRY MILK FRUITIER & NUTTIER
Cadbury, the nation’s favourite chocolate brand, has announced the launch of Cadbury Dairy Milk Fruitier & Nuttier, a delicious new trail mix range designed to be enjoyed on-the-go or shared. The innovative range is lower in sugar and saturated fat and higher in fibre and protein than an individual serving of Cadbury Dairy Milk Fruit & Nut Chocolate – a perfect snack for health-conscious individuals who still like to enjoy a sweet treat.
Believe it or nut, Cadbury Dairy Milk Fruitier and Nuttier Trail Mix (RRP £2.50) features a delicious mix of fruits, nuts and Cadbury chocolate: raisins, sultanas, cranberries, roasted almonds and hazelnuts, and what you’re really here for – Cadbury Dairy Milk chocolate buttons, all dusted with cocoa powder for that extra chocolatey goodness.
Go nuts for this latest range from Cadbury, available in both sharing bags or a multi-pack with three smaller pouches for on-the-go snacking – a delicious alternative that allows you to make more balanced snacking choices while still enjoying the great taste of Cadbury Dairy Milk chocolate.
Paola Cassinelli, Marketing Lead at Mondelēz International, said: “We are thrilled to unveil Cadbury Fruitier & Nuttier, a delicious new way to enjoy the great taste of Cadbury Dairy Milk. Our product developers have been hard at work creating a snack that is packed full of fruit and nut, that still allows chocolate lovers to enjoy a sweat treat whether they are out and about or sharing a bag at home with loved ones. We can’t wait to hear what our fans think of this latest addition to the Cadbury range!”
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For more information or high-res imagery please contact: cadburypr@ogilvy.com
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at https://www.twitter.com/MDLZ.
About Cadbury
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted The Grocer’s Britain’s Biggest Brand 2021*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing is of its customers is hugely important and so Cadbury helps run Be Treatwise, to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced a programme to bring all Cadbury standard chocolate products predominantly purchased for consumption by children, under 100 calories. As well as this, innovations such as Cadbury Dairy Milk 30% Less, are just another element which help consumers manage their sugar intake, with great-tasting products. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.
For more information visit www.cadbury.co.uk and www.snackdisplay.co.uk
*Britain’s Biggest Brand 2021, The Grocer
Product range:
Product name: Cadbury Dairy Milk Fruitier & Nuttier Trail Mix Share Bag
Weight: 100g
RRP: £2.50
Product name: Cadbury Dairy Milk Fruitier and Nuttier Trail Mix Orange Share Bag
Weight: 100g
RRP: £2.50
Product name: Cadbury Dairy Milk Fruitier & Nuttier Trail Mix (Multipack)
Weight: 3 x 35g bags
RRP: £2.50
