Mondelēz International reveals category- first DUO Twist & Seal Wrap range

LONDON, United Kingdom – Mondelēz International is continuing its strongtrack record of offering more portion control options for consumers by rollingout a unique twist and seal packaging initiative across its popular CadburyDuos range.

Cadbury Duos Twist Wrap unlocks new ways for you to enjoy your most-lovedchocolate bars. For the first time on any chocolate brand in the UK, a singletwist of the packaging will help to preserve your chocolate’s fresh flavour,texture and shape. Either seal and save half for later – or share with family and friends.

The packaging innovation underscores Mondelēz International’s commitmentto help promote healthier snacking to consumers, with a focus on portioncontrol being recognised as one of the most effective ways of helping peopleto balance their calorie intake.

Kelly Lawrence, Brand Manager for Cadbury at Mondelēz International says:“We’re so excited to announce the new Twist Wrap packaging for our Duosrange this year. We want Cadbury fans to be able to snack in a more mindfulway, and we are excited to see what they think of this new product.

Duos Twist & Seal is a great option for when you want to indulge in a sweettreat and then easily reseal and save the remainder of the product for later.Or if you’re feeling extra generous, why not share with friends and family!”