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UK’s largest flexible plastic household collection and recycling pilot expands into two new local authorities

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UK’s largest flexible plastic household collection and recycling pilot expands into two new local authorities

Reading Borough Council and North Hertfordshire Council are the latest local authorities to join the Flexible Plastic Fund FlexCollect project.

  • Mondelēz International is contributing to the £3m FlexiblePlastic Fund FlexCollect project, the largest pilot for household collections and recycling of flexible plastic packaging ever undertaken in the UK.
  • The pilot will inform how to incorporate flexibles into existing collection services across different geographies and demographics, developing best practice.
  • This industry led project, initiated, and led by the Flexible Plastic Fund (FPF) benefits from cross-industry expertise of leading industry and government partners, including DEFRA, UKResearch and Innovation (UKRI), SUEZ, RECOUP, LARAC & WRAP.
  • FlexCollect pilot is another example of how Mondelēz International is investing in the UK’s recycling infrastructure as part of its ‘Pack Light and Right’ sustainable packaging strategy.

On 14 November, North Herts Council joined the pilot project, enabling over 2,200 households across Knebworth to collect and recycle flexible plastic bags, sachets, packets and wrapping as part of their regular kerbside recycling collections.

The pilot in Reading, managed in partnership with re3, began on 18 September with over 4,000 households and flats in the town centre.

With the addition of these two new local authorities, there are now 7 local authorities and over 28,000 households across the UK participating in the FPF FlexCollect pilot.

In light of the Prime Minister’s recent announcement concerning ‘Simpler Recycling’, it’s even more important that local authorities understand how flexible plastics can be best integrated into current household recycling collections, and what ‘efficient and effective’ collections look like. The FPF FlexCollect pilots aim to understand the challenges of recycling flexible plastics, so they can be more easily addressed once widespread implementation starts.

FPF FlexCollect began in 2022 and will run until 2025. The project is now almost halfway through the project timeline and key findings in an interim report will shortly be released.

The £3m FPF FlexCollect project has been the principal focus for the Flexible Plastic Fund (FPF) which is the majority funder, with the remaining funding coming from Defra, UKRI’s Smart Sustainable Plastic Packaging Challenge and Zero Waste Scotland. The FPF is funded and supported by the following UK organisations: Abel & Cole, Ella’s Kitchen, Kiddylicious, Koninklijke Douwe Egberts, KP Snacks, Lotus Bakeries, Mars UK, McCain Foods, Mondelēz International, Natural Balance Foods, Nestlé, Ocado Retail, PepsiCo, The Collective, Unilever, United Biscuits and Vitaflo.

The FPF FlexCollect project is co-managed by a consortium comprising the project funders, Ecosurety, RECOUP, SUEZ recycling and recovery UK and WRAP.

Councillor Amy Allen, Executive Member for Recycling & Waste, North Herts Council said: “We are delighted to be part of this exciting pilot to extend what we collect from the kerbside. Although plastic bags and wrapping don’t weigh that much, they can take up lots of space in people’s bins and it’s such a shame for them not to be recycled.”

Karen Rowland, Reading Borough Council’s lead councillor for environmental services and community safety said: “There is no doubt that we are very excited to be a part of this trial and invite all selected households to participate and follow the provided instructions. This trial will help us understand how we can ultimately recycle the maximum amounts of plastic bags and wrapping by ensuring we develop the best methods of collection for all our residents.”

Gareth Morton, project lead for Ecosurety said: “It’s great to have these two latest pilots up and running as they will, along with the other pilots, generate valuable data that will help councils and industry work out how to collect, sort and recycle this challenging material.”

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About Mondelz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.

Visit www.mondelezinternational.com or follow the company on Twitter at https://www.twitter.com/MDLZ.

About FPF FlexCollect

FPF FlexCollect is a £3m pilot to collect and recycle flexible plastic packaging from households in the UK. Initiated and led by the Flexible Plastic Fund (FPF), and including some of the UK’s leading manufacturers, the project benefits from the cross-industry expertise of leading industry and government partners, including Defra, Ecosurety, UK Research and Innovation Smart Sustainable Plastic Packaging Challenge, SUEZ recycling and recovery UK, RECOUP, LARAC, WRAP and Zero Waste Scotland.

The other local authorities that are already part of the project include Cheltenham Borough Council, South Gloucestershire Council, Maldon District Council, Somerset Council and Newcastle City Council.

About The Flexible Plastic Fund

The Flexible Plastic Fund is a collaborative fund giving value to flexible plastic films, so they are properly recycled. Managed by market-leading producer responsibility compliance scheme Ecosurety, the Fund was established in May 2021 by five founding partners: Mars UK, Mondelēz International, Nestlé, PepsiCo and Unilever. Partners of the Fund now include Abel & Cole, Ella’s Kitchen, Kiddylicious, Koninklijke Douwe Egberts, KP Snacks, Lotus Bakeries, McCain Foods, Natural Balance Foods, Ocado Retail, The Collective, United Biscuits and Vitaflo.

In collaboration with manufacturers, retailers and recyclers, the Fund intends to improve flexible plastic recycling and reduce plastic pollution by giving the material a stable value. This will in turn increase the supply of recycled plastic for the industry to become more ‘circular’. This will motivate investment in much-needed jobs and infrastructure to make flexible plastic recycling a financially sustainable system in the UK. Through supporting the Flexible Plastic Fund, partners will contribute to system-wide progress driving towards household collection of this valuable material and ultimately closing the loop on flexible plastic production. Find out more: www.flexibleplasticfund.org.uk.

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