Müller Yogurt & Desserts launches masterbrand TV campaign and outlines plans to redesign packaging
Müller Yogurt & Desserts has unveiled a new multimillion pound masterbrand TV campaign as part of a major brand refresh.
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Müller Milk & Ingredients helps shoppers reduce food waste with Fresher for Longer launch
Müller Milk & Ingredients is helping shoppers reduce their food waste through the relaunch of its branded filtered milk range.
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Müller Yogurt & Desserts aims to continue category growth with FRijj on-pack promotion
Müller Yogurt & Desserts is targeting continued growth by harnessing recent positive results in the flavoured milk category, investing in on-pack promotion and a supporting multi-million pound marketing campaign.
This spring will see the return of the ‘mooing’ promotional bottle, giving 100 shoppers the chance to win £1,000 (or €1,000 in ROI) if they purchase a promotional b -
Müller starts the year with new Müllerlight campaign
Müller Yogurt & Desserts is kicking off the year by targeting category growth with its new Müllerlight campaign, positioning the product’s variety of flavours as a great-tasting way to brighten up the coldest and darkest months of the year.
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Müller set to increase recyclability by converting all coloured milk caps to clear
Following a series of successful trials, Müller Milk & Ingredients has started switching its coloured milk bottle caps to clear, and aims to convert its whole range by summer 2023. In a phased approach, which started in November and will complete in December, the dairy company is currently converting all green semi-skimmed milk, its most popular, into clear caps.
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Müller teams up with Declan Rice for new Müller Rice marketing campaign
Müller Yogurts & Desserts has launched a multimillion pound Müller Rice marketing campaign as it targets new audiences, promoting the brand as a hunger-filling hero, attracting new shoppers and driving category growth.
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Müller skims off 500 tonnes of virgin plastic annually with new cream pot
Müller Milk & Ingredients is to remove 500 tonnes of virgin plastic from its annual production of cream pots by switching to packaging made from recycled plastic.
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Müller Milk & Ingredients seeks to recruit 75 HGV drivers
Müller Milk & Ingredients is looking to recruit 75 HGV drivers, to enable the business to further build upon first class service levels for its private label dairy customers.
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Müller relaunches branded milk range with focus on health, recyclability and responsible sourcing
Müller Milk & Ingredients has relaunched its branded liquid milk range, with a focus on health, recyclability of the packaging and responsible sourcing.
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Müller and Waitrose to scrap the coloured milk cap
Müller is partnering exclusively with Waitrose in a trial to scrap the humble blue, green and red caps used on milk bottles, replacing them with clear caps.
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Müller launches first Australian inspired yogurt
Müller Yogurt & Desserts is targeting shoppers looking for a sense of adventure and escapism, with its latest Australian inspired yogurt launch, Müller Corner Creations G’Dairy.
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Müller Milk & Ingredients aims to maintain 99% service levels with major recruitment drive
Müller Milk & Ingredients (MMI) has launched a significant recruitment push in order to maintain its first class customer service levels in 2022.
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