Müller Yogurt & Desserts appoints Talar El Asswad as Strategy & Marketing Director
Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
After over 30 years in the UK market, Müller Yogurt & Desserts is converting its iconic Corner yogurt pots from white to clear plastic.
Müller has announced approval from the Competition and Markets Authority (CMA) regarding its agreement to acquire Yew Tree Dairy.
Due to complete by the end of October, the acquisition will see Müller use Yew Tree Dairy’s milk powder production capabilities to grow its export business, drive supply chain resilience and secure a positive future for the British dairy industry.
Once complet
Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of
Long-term brand partnership targets health-conscious consumers
In a first for the UK dairy industry, Müller Yogurt & Desserts will roll out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people.
Müller UK & Ireland is inviting applications for the third cohort of its Next Generation initiative as the business continues to drive supply chain resilience and reduce carbon emissions.
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs over 32,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain, alongside a designated plant-based range.
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Tern Valley Business Park, Shrewsbury Road
TF9 3SQ Market Drayton
United Kingdom