Press release -
Mix-ins meet macros: Müller and Myprotein launch Mixers with 15g protein per pot
Müller Yogurt & Desserts and Myprotein are strengthening their partnership with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range designed to bring greater enjoyment, variety and texture to the protein segment.
The launch is designed to drive further growth in the protein segment and strengthen the partnership’s position in chilled yogurt and potted dessert protein products. The Müller x Myprotein range continues to outperform the wider CYPD market, delivering more than ten times higher sales growth by value than the same period last year.
Launching first into Morrisons this month with other retailers to follow, Müller x Myprotein Mixers offer a fresh take on high-protein yogurt by combining creamy, high-protein yogurt with separate high-protein mix-ins, delivering contrast in texture and flavour within a single pot. The format has been developed to appeal to protein shoppers looking for more enjoyable, varied ways to hit their protein goals, without compromising on taste.
The new range will be available in three flavours: Banana Split with Chocolate Crunch, Strawberries and Cream with Vanilla Biscuits, and Cookies and Cream with Cookie Crunch. Each pot contains 15g of protein per 140g pot, and is low fat, supporting retailers in meeting shopper demand for healthier choices while maintaining strong taste credentials (RRP £1.50). It’s the latest NPD in the Müller x Myprotein partnership which first launched in September 2024.
Richard Williams, CEO of Müller Yogurt & Desserts, said: “Our partnership with Myprotein continues to demonstrate there is significant headroom for growth when protein is made more accessible and appealing to everyday shoppers.
“Today’s protein shoppers want functional nutrition, but they’re not stopping there: they’re looking for products which provide added value and elevated benefits. With Mixers, we’re bringing new textures and flavour combinations into the protein fixture, creating a more engaging eating experience which reflects what Müller does best.
“This launch is about broadening the appeal of high-protein yogurt, supporting incremental growth for retailers and reinforcing our ambition to offer a Müller product for every occasion as we continue to optimise our health and nutrition range.”
Neil Mistry, CEO of THG Nutrition, added: “The success of our partnership with Müller shows how quickly the protein category is evolving beyond traditional sports nutrition.
“Consumers still want the functional benefits of protein, but they also expect great taste and enjoyable formats. By combining Myprotein’s expertise in performance nutrition with Müller’s strength in dairy innovation, we’re bringing products to market that deliver both.
“Mixers are a great example of this - a high-protein product that offers the indulgence, texture and variety consumers are increasingly looking for.
“We’re excited to continue building this partnership and driving further innovation in a category that is growing rapidly with everyday shoppers.”
*Circana value sales Feb 2025 v Feb 2026
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller, a family owned business which employs over 35,000 people throughout Europe.
Servicing customers with strategic partnerships throughout the UK & Ireland, while exporting to over 80 countries internationally, the business develops, manufactures and markets a wide range of branded and private label dairy products made with milk from over 1,000 farmers in Britain, alongside a designated plant-based range.
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, powdered milk, cream, butter, milk drinks and ingredients products, and boasts a network of dairies and depots servicing customers throughout the UK and beyond.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müller Light, Müller Bliss, Müller Rice, Müller FRijj, Müller X Myprotein, Müller Plant Based and Biotiful Gut Health. It produces chilled desserts and milkshakes under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Müller UK & Ireland’s Sustainability Action Plan outlines how the business is driving positive environmental and social changes. It shows how Müller is already making, and will continue to make, a real difference for the planet, its partners and its people.
