Press release -
Müller Corner celebrates personalised rituals at the heart of major new campaign
Müller UK & Ireland has today (20 April) launched a new multimillion-pound Müller Corner campaign.
As the dairy company looks to highlight the role of chilled dairy products within the wider snacking landscape, the campaign titled “You Know How You Like It” celebrates the multiple unique rituals which consumers have when enjoying a Müller Corner.
Three short films focus on reinforcing Müller Corner’s versatility and relevance across different snacking occasions, from dipping and mixing on the spoon in the office, simply using your hands in the supermarket car park, to folding and licking the lid on a bus.
Soundtracked by the infamous KC & the Sunshine Band “That’s The Way (I Like It)”, directed by BAFTA-winning director Tom George and created in collaboration with VCCP, the campaign launches nationwide from April 20, across TV, online video, social and out-of-home, until November 2026.
Talar El Asswad, Marketing and Strategy Director at Müller UK & Ireland, said: “Müller Corner has been part of people’s lives in the UK for decades, and this new campaign showcases how everyone’s unique way of eating a Corner delivers satisfaction.
“The idea strengthens Müller Corner’s role not just as a nostalgic favourite, but as a credible alternative within a snacking category often dominated by biscuits and confectionery.
“Whether it’s a quick snack, a quiet moment, or a familiar routine, from health to indulgence, there is a Müller for every occasion.
“By focusing on how people truly enjoy our products, we’re celebrating Müller Corner’s place as a fabric‑of‑the‑nation brand that not only helps to put a smile on the nation’s face every day, but also drives growth within the chilled snacking category.”
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Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller, a family owned business which employs over 35,000 people throughout Europe.
Servicing customers with strategic partnerships throughout the UK & Ireland, while exporting to over 80 countries internationally, the business develops, manufactures and markets a wide range of branded and private label dairy products made with milk from over 1,000 farmers in Britain, alongside a designated plant-based range.
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, powdered milk, cream, butter, milk drinks and ingredients products, and boasts a network of dairies and depots servicing customers throughout the UK and beyond.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müller Light, Müller Bliss, Müller Rice, Müller FRijj, Müller X Myprotein, Müller Plant Based and Biotiful Gut Health. It produces chilled desserts and milkshakes under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Müller UK & Ireland’s Sustainability Action Plan outlines how the business is driving positive environmental and social changes. It shows how Müller is already making, and will continue to make, a real difference for the planet, its partners and its people.
