Press release -
Müller launches new Cadbury Dairy Milk Sharing Pot Desserts with Twirl and Oreo Pieces
Müller UK & Ireland, in licensing partnership with Mondelēz International, is expanding its desserts portfolio with the launch of two brand‑new Cadbury products: Cadbury Dairy Milk Sharing Pot Dessert with Twirl Pieces and Cadbury Dairy Milk Sharing Pot Dessert with Oreo Biscuit Pieces.
As part of the strategy to ensure its portfolio provides a product for every occasion from health to treat, this launch is another milestone in Müller’s mission to build a versatile and balanced desserts range which stays relevant to every consumer moment.
Inspired by social media trends featuring the nation’s favourite chocolate brand[1] dessert pots, the launch marks the first time Müller has combined Cadbury Dairy Milk desserts with ready‑to‑mix chocolate and biscuit pieces from two of the UK’s most recognisable confectionery brands.
Rolling out first in Sainsbury’s this week, the new 345g shareable dessert pots (RRP £3.50) tap into the growing consumer demand for convenient, sofa‑ready treats and the rising trend toward at‑home indulgence. By bringing the mix‑in experience directly into the pot, Müller has created a convenient, ready‑to‑enjoy solution which meets evolving consumer expectations.
Talar El Asswad, Strategy and Marketing Director for Müller Yogurt & Desserts, said: “This is the perfect time for Cadbury Dairy Milk Sharing Pot Desserts to enter the market: we’re seeing a real acceleration in the desserts category, fuelled by a shift toward more indulgent, evening‑occasion treats – and what better way to do this than with the iconic Cadbury brand.
“Müller is shaping its portfolio so there’s something for everyone, whether that’s an indulgent treat or a healthier choice with added benefits.”
“We’re bringing something exciting to the category and creating more growth opportunities for customers by giving shoppers the mix-in moments we know they’re looking for without any additional effort.”
The new products play to the strengths of both confectionery brands: Twirl is a double digit growing brand within the UK’s top ten chocolate players[1], while Oreo routinely performs across any category it enters.
The launch will be supported by out of home marketing and social media activity, with a wider multimedia campaign rolling out later in the year.
Müller UK & Ireland produces chilled desserts under license from Mondelēz International. CADBURY, CADBURY DAIRY MILK, TWIRL and OREO are trade marks of the Mondelēz International group used under license by Müller UK & Ireland.
[1] NIQ data, Value Sales, GB
Topics
Regions
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller, a family owned business which employs over 35,000 people throughout Europe.
Servicing customers with strategic partnerships throughout the UK & Ireland, while exporting to over 80 countries internationally, the business develops, manufactures and markets a wide range of branded and private label dairy products made with milk from over 1,000 farmers in Britain, alongside a designated plant-based range.
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, powdered milk, cream, butter, milk drinks and ingredients products, and boasts a network of dairies and depots servicing customers throughout the UK and beyond.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müller Light, Müller Bliss, Müller Rice, Müller FRijj, Müller X Myprotein, Müller Plant Based and Biotiful Gut Health. It produces chilled desserts and milkshakes under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Müller UK & Ireland’s Sustainability Action Plan outlines how the business is driving positive environmental and social changes. It shows how Müller is already making, and will continue to make, a real difference for the planet, its partners and its people.
