Müller targets digestive health market with new marketing campaign
Müller Yogurt & Desserts has launched a multimillion pound marketing campaign to showcase Gut Glory, its new gut health yogurt brand.
Müller Yogurt & Desserts appoints Bevans as Strategy & Marketing Director
Müller Yogurt & Desserts has signalled its intent to further strengthen its brands and core business and build scale in new categories, by appointing Toby Bevans as Strategy and Marketing Director.
Müller targets 30% carbon reduction from supplying dairy farmers
Müller is targeting a 30% reduction in emissions from supplying farms by 2030.
Müller reduces sugar in healthy balance yogurt range and introduces 100% recyclable pot
Müller is targeting growth in the out of home sector with a reformulated yogurt range that now includes less sugar and comes in a 100% recyclable pot.
The new and improved recipe for the Müller Vitality healthy balance range now contains 11% less total sugar.
Primarily aimed at the education sector, the reformulated range is available now, and is also low in fat and a source of calcium.
Müller launches new gut health yogurt brand
Müller has launched its first stand-alone yogurt brand in the UK, as it targets category growth.
Müller brings taste to Kefir category
Müller is set to shake up the flavoured milk market with its first ever kefir product, Müller Kefir Smoothie.
Müller seeks Next Generation farmers
Müller has invited applications for its Müller Advantage Next Generation initiative, which will help to develop and enhance the skills of 25 ambitious young farmers, enabling them to build sustainable and profitable dairy businesses.
Müller and Lidl GB relaunch fixed price option for supplying farmers
Müller Milk & Ingredients and Lidl GB have confirmed details of a new fixed price offer available to Müller Direct farmers .
Müller encourages shoppers to ‘have it all’ with biggest ever Müllerlight campaign
Müller Yogurt & Desserts is targeting category growth with its biggest ever Müllerlight marketing campaign.
Justin Cook Appointed CEO of Müller Yogurt & Desserts
Unternehmensgruppe Theo Müller has appointed Justin Cook as Chief Executive Officer of Müller Yogurt & Desserts (MYD) in the UK and Ireland.
Müller targets category growth with new Müller Rice Protein
Müller Yogurt & Desserts is targeting growth within the chilled desserts category with the launch of Müller Rice Protein.
Dina Asher-Smith creates new Müller Corner
Britain’s fastest woman, Dina Asher-Smith, has collaborated with the nation’s favourite dairy brand to develop and launch her perfect Müller Corner yogurt.
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