Müller encourages shoppers to ‘have it all’ with biggest ever Müllerlight campaign
Müller Yogurt & Desserts is targeting category growth with its biggest ever Müllerlight marketing campaign.
Topics: Agriculture, fishing
-
-
Justin Cook Appointed CEO of Müller Yogurt & Desserts
Unternehmensgruppe Theo Müller has appointed Justin Cook as Chief Executive Officer of Müller Yogurt & Desserts (MYD) in the UK and Ireland.
-
Müller targets category growth with new Müller Rice Protein
Müller Yogurt & Desserts is targeting growth within the chilled desserts category with the launch of Müller Rice Protein.
-
Dina Asher-Smith creates new Müller Corner
Britain’s fastest woman, Dina Asher-Smith, has collaborated with the nation’s favourite dairy brand to develop and launch her perfect Müller Corner yogurt.
-
Müller targets convenience and wholesale sectors with price marked packs
Müller is targeting growth in the wholesale and convenience channels with the introduction of price marked packs on Müller Corner, the number one brand in the category.
-
Müller Milk & Ingredients prioritises customer partnerships with Commercial Director appointment
Müller Milk & Ingredients has appointed Liam McNamara as Commercial Director as the business works towards realising its vision to become Britain’s private label dairy leader.
-
Müller and Asda team up for game changing digital aisle takeover
Müller has entered an innovative partnership with Asda to engage shoppers digitally instore and online, driving new category value.
-
Müller Advantage incentivises collaboration, herd health and reducing environmental impact
A new programme to provide farmers with tools and support to help further improve supply chain collaboration, herd health and reductions in environmental impact, has been launched by Müller.
-
Müller adds taste to life with its first ever fat free SKYR yogurt
The number one dairy brand in the UK has launched its first ever fat free SKYR yogurt, Müllerlight SKYR.
-
Müller confirms FRijj and branded milks drive
Müller, the UK’s most chosen dairy brand , has revealed additional plans to build its share in the UK branded milk drinks sector.
-
Müller rolls out ambient recipe and enhances recyclability of FRijj range
Müller, the UK’s most chosen dairy brand, has confirmed plans to further build its share in the UK branded milk drinks sector.
-
Müller adds taste to life with its first ever Skyr product
The number one dairy brand in the UK is set to shake up the super thick yogurt segment with its first ever Skyr product, Müller Corner Icelandic Style Skyr.
-
Shoppers opting for Müller Corner yogurts during lockdown
Driven by their desire for great tasting food, shoppers are buying more Müller Corner yogurts during the UK Government’s Covid-19 lockdown restrictions.
-
Müller launches major recruitment drive to help feed the nation
The nation’s favourite dairy brand has launched a significant recruitment push for up to 300 additional key workers to help feed the nation. This follows strong consumer demand for dairy products like fresh milk, yogurts and butter.
-
Müller secures long term partnership with Biffa to drive down plastic use
Müller has secured a long term partnership with Biffa, which allows the dairy company to meet increased demand for packaging made from recycled materials.
-
Laura Muir and Holly Bradshaw to help Müller inspire happier and healthier lifestyles
As the number one dairy brand in the UK continues to inspire happier and healthier lifestyles, it has recruited 1500m British Record Holder, and European and World Medallist Laura Muir, and Pole Vault British Record Holder Holly Bradshaw, as Müller brand ambassadors.
-
Müller Fruit Corner, Müllerlight, Müller Rice and Müller Bliss Mascarpone Style Yogurt precautionary recall
As a precautionary measure Müller is recalling some batches of Müller Fruit Corner and Müllerlight, Müller Bliss Mascarpone and Müller Rice, due to the possible presence of small pieces of metal in the product.
-
Müller confirms Strategy Director appointment
Müller Yogurt & Desserts has appointed Michael Inpong as Strategy Director to help accelerate sustainable and profitable growth of the nation’s favourite yogurt brand.
-
Müller confirms appointment of Jon Jenkins at Müller Milk & Ingredients and co-ownership of Milk & More for Patrick Müller
Patrick Müller, CEO of Müller Milk & Ingredients (MMI) has stepped down from his role at MMI after a two year period which saw him lead a successful transformation of the business. Müller has confirmed that Jon Jenkins, formerly CEO of Allied Milling and Baking, has succeeded Mr Müller at MMI.
-
Müller incentivises further herd health and welfare improvements
Müller Direct farmers are being offered the opportunity to earn an additional payment worth 1.0 pence per litre in 2020.
Show more
Loading...