Adidas, Accor and Pierre & Vacances, choose NetBooster Data & Analytics department

Data and Analytics (DnA) by NetBooster wins three new clients, including the largest sportswearmanufacturer in Europe, Adidas.

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces three new client and contract wins with Adidas, Accor and Pierre & Vacances.

Adidas has chosen NetBooster for a high level consulting data mission to enable the brand implement a worldwide DMP (audience platform) strategy between 2015 and 2020.

Adidas employs more than 50,000 people in over 160 countries, and generated €14.5 billion of sales for year-end 2014.

NetBooster will be guiding Accor and Pierre & Vacances (tourism and leisure brands) in the implementation of Google Universal Analytics Premium, to help the brands to understand better the way their customers behave on their websites.

These substantial wins and the trust given by blue chip brands like Adidas, Accor and Pierre & Vacances strengthens NetBooster as one of the biggest and most important Data & Analytics specialists in Europe.

Thomas Hubert, Head of Data & Analytics France and South Europe at NetBooster, commented: “Our decision to place Data at the heart of our clients strategy have been very well received. We can demonstrate to our clients and the industry that at present, technical investments with our partner, Google Cloud for example, or in analytics with our data-scientists team, represent a strong added-value and a short term advantage. The digital performance strategy we create for our client(s), whether technical and marketing are 100% data-driven, enabling our clients to exceed their targeted results much faster than expected. NetBooster is in addition working on data and machine learning projects, to enable the establishment of customer behaviour’s patterns and real time segmentation to promote brands such as Europcar”.