Nolobi Bikes release funny, collaborative advert to promote cycling in the city

Brightly coloured, affordable city bike makers - Nolobi bikes have released their new advert for the summer - What Rides May Come. A parody of the recent Subaru advert The Ride of Her Life. 

"Amayah Louise and Matti Hemmings star in a heart thumping tale of love at first ride. She has the look, he has the tricks and together they’re about to discover that sometimes – love – only has one gear. Pursued by her psychotically violent father, they take to the road. Eternally bound by the ride, destiny is about to reveal What Rides May Come."

The microsite and advert were created by a collaboration of Nolobi bikes fans. 

Written and Directed by Co-owner Alex Lewis. "we wanted to create a short brand film to promote Urban cycling as an alternative to driving. It's good for the city, good for the environment and an important way for people to change their lives, save money and get healthy. Working with enthusiasts and fans was potentially a risk, but the speed they helped turn around such an ambitious project was startling. And considering the full budget was just £500, I think the end product is something special. It's what we're all about. Great end product, low prices and good fun!"

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Matti Hemmings is a flatland BMXer and Guiness World Record holder, heavily involved with Help for Heores. He performs his tricks on an All Black Nolobi bike, putting the bike through serious strain, and displaying the quality of a bike that retails for just £270 GBP.

Amayah Louise is a London based fashion model with attitude. And almost as beautiful as the bikes. Amayah purchased the Cyan Nolobi bike and was noticed by the casting team after posting her ride to Instagram.

Produced by Grace Tierney (currently working on programmes for the BBC)

Co-Produced by Co-owner Luke Prowse (and author of our fantastic website)

Edited by Robin Lewis (Brother and part of the 'Africa' editing team)

Filmed by Paul Farrington of Princess productions.

For more information contact:

Alex Lewis 
07870886653


shout@nolobi.com