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Nucleus reports latest mobile browsing and booking trends in the travel industry
• Mobile rises to 43% of all website traffic in June 2014
• Luxury sites outpace mainstream – top site sees 55.4% mobile share
• Smartphone browsing growing faster than tablets
• Smartphone bookings up 198% year-on-year, compared to PC’s +15% and tablets +17%
• Apple retains dominant position with 77.9% OS share and 87.8% of bookings
• Android continues to nibble at iOS, with 19.63% share
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- File format: .docx
