Press release -
Royal shifts to digital, with help from Nucleus
With lockdown accelerating changes in customer behavior and shifting sales of all kinds of products online, specialist Indian Sweets retailer, Royal Sweets, appointed Nucleus to upgrade its ecommerce platform in time for Diwali.
In a fast-track programme, Nucleus designed and built a new ecommerce site integrated with DPD and WorldPay, using Shopify. The design reflects Royal’s authentic heritage and premium quality, combined with Shopify’s excellent functionality.
“With a second lockdown starting this week, ordering online with home delivery has become essential, with brands beyond Amazon and supermarkets needing to grow their digital business fast, while retail sales plunge. No retail brand can now be without an effective ecommerce site.” commented Peter Matthews, Nucleus founder and CEO.
Royal Sweets, a brand with 70 years’ experience in crafting speciality Indian sweets and savouries, has a large but widely dispersed addressable market, which is ideal for ecommerce. The new platform has been created to satiate the taste buds of lovers of fine Indian sweets, wherever they are, initially in the UK. This includes pick and mix gift boxes.
Hanoz Faruzan, Royal Sweets’ marketing manager added “The dramatic shift to digital was an opportunity we wanted to grasp but needed a new platform to deliver a user experience worthy of the Royal brand. Our new site provides a wide choice of speciality products and a frictionless user experience - all in time for Diwali. Nucleus has delivered on time, on budget and absolutely on brief.”
About Royal Sweets
Founded by Lord Noon, Royal Sweets has over 70 years’ experience in the crafting of specialist Indian sweets and savouries. Royal Sweets’ chefs have evolved the most perfect combinations of flavour and texture, which is why Royal Sweets has become the brand for connoisseurs of Indian sweets.
Today, choosing Royal Sweets is a reflection of impeccable taste, which is why the brand is considered as “simply the best.”
Topics
- Business enterprise
Regions
- England
About Nucleus: A brand agency and a digital agency that combines brand strategy, design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences for a mobile digital world
Brand Asset Management – protecting brand names and managing digital assets
Current Nucleus clients include: Azerai, Azqore, Champneys, Crédit Agricole, Coronation Capital, Camping & Caravan Club, Indosuez Wealth Management, Inntravel, P&O Cruises, Rothschild and sQuid.
