Big Appliances still passing on benefits to customers

Purfleet, Essex (mynewsdesk), August 13 2010 – Because they receive such beneficial discount structures from their own suppliers, this Purfleet institution is able to deliver even the largest range cookers and American fridge freezers for sometimes ludicrously low prices: in some cases knocking more than 50% off the recommended retail price. In a country still stunned by recession, that’s not a bad deal at all.

Mainly conceived as a trade supplier, Big Appliances was set up in 1964 to source the white goods American suppliers were installing in the homes UK residents saw on their favourite television shows. In the course of its nearly half century history, the family run company has built up an impressive roster of contacts – which allows it to pass on some surprising benefits to its customers. In particular, there’s no hidden contracting going on here: unlike most of the other major imported white goods suppliers, who make it a regular practice to include all sorts of bizarre submerged documentation with their own range cookers, American fridge freezers and accessories. For example: it’s not uncommon at all for customers purchasing a rage cooker or fridge freezer to discover that, as part of the price (that, one suspects, is what really sticks in the craw of the unlucky new fridge owner), they’ve purchased a year’s subscription to a popular housekeeping magazine. Big Appliances is having none of that: a fact well known to its customers, who have remained loyal in large numbers.

What else is on the menu for the Big Appliances customer? Well, as the Essex company self-consciously takes its place in the big time (it’s refreshing to see, a family company still behaving as a family company and not just using the label to hide a faceless warehouse), its free delivery policy is going to be another cause of worry to the premier league competitors it seems fated to displace. All range cookers, American fridge freezers and accessories purchased from Big Appliances are delivered free of charge, within 24 hours of order placement. Whether that order ends up at a retailer, or in a private home, the effect is the same – quick, cost effective and unbeatable service.

The secret of the Big Appliances success, is (according to the family) its willingness to treat all customers as equal, whether they’re a white goods retailer or a private client. Although the company itself willingly admits that it has been harder to develop a supply line to the private customer, it has done just that: and, with range cookers, American fridge freezers and their accoutrements still in huge demand, it looks like it’s done it with enough flair to knock the complacency out of more well known brands.

Essex based online retailer of oversize kitchen appliances Big Appliances continues to live up to its name with a new season’s range of outstanding range cookers, American fridge freezers and super sized UK fridge freezers.