Big Appliances success due to its pricing policy

Purfleet, Essex (mynewsdesk), August 30 2010 – That’s because the site (which, of course, was formerly a high street store) is trading off the working relationships it has built over practically half a century. Take its selection of Britannia range cookers, for example. The site is currently running a unique promotion that effectively allows its customers to set the price for their cooker, by undertaking to price match any provable quote without question. That’s pretty much unheard of – and it can only serve to strengthen the Big Appliances name in the eyes of an already adoring public, who know it as a company that steadfastly refuses to bring unnecessary charges (like delivery charges, for example) into its pricing structure.

The Essex based white goods supplier Big Appliances started life almost 50 years ago as a family run importer of those big American fridge freezers and cookers everyone was starting to see on TV and in the movies. One cooker in particular, the Britannia, has become a firm favourite that they supply.

Ever heard of the Britannia colour classic? Well, it’s a Britannia sales gimmick that has taken off hugely over the last year or two – and it’s only delivered by Britannia to what they call a “few carefully selected” kitchen stores. In other words: Big Appliances meets the exacting requirements of one of the world’s best known and most used varieties of cooker. When a customer orders any of the Britannia cookers as a colour classic, they can specify the colour they want – even to the degree of sending fabrics and swatches to illustrate the scheme they are trying to match. Britannia undertake to make a Britannia range cooker in that exact colour, offering a unique opportunity for a person to

A Britannia colour classic cooker is only available from a few places, after all – and for a family run business, whose name is only just becoming known to the public, to be one of those places: well, that says more than one hundred adverts. All of the Britannia cookers held in stock by Big Appliances are available in this way – a customer merely has to call and make inquiries before they buy. It’s a mark of the respect in which the industry holds Big Appliances.

The Britannia range cooker is still one of the most sought after, feature laden appliances that the folks from Purfleet sell. Now, it’s also one of the most original. The site expects the Britannia colour classic initiative to generate a whole new wave of interest in the brand – and, with its price match offer still very much in effect, it won’t be long before that interest is converting into sales.

Big Appliances is an Essex based purveyor of white goods to the UK.