Panasonic Announces Preview Campaign for DMC-GM1

Panasonic is pleased to announce a preview campaign for the newly announced DMC-GM1 LUMIX interchangeable lens camera, allowing consumers the opportunity to see the new camera 4 weeks before it is released.  Panasonic is conducting previews of the camera at selected stores every weekend up to the 17^th November. Supporting the preview campaign, consumers can receive a free Panasonic aluminium handgrip when they purchase a GM1 via consumer redemption.

The previews will be held at the following stores each weekend until the 17^th November[1];

• Jessops, 129-131 Oxford Street, London, W1D 2HU
• Wilkinson Cameras, 27 Friargate Walk, St.Georges Centre, Preston, PR1 2NQ
• Park Cameras, Victoria Business Park, York Road, Burgess Hill, West Sussex, RH15 9TT
• Cameraworld, 14 Wells Street, London, W1T 3PB
• John Lewis, The Mall at Cribbs Causeway, Bristol, BS34 5QU
• Wex Photographic Showroom, Unit B Frenbury Estate, Drayton High Road, Norwich, NR6 5DP
• John Lewis, 300 Oxford Street, London, W1A 1EX (Saturdays only)

Working samples of the camera will be available at each store for users to try, as well as a dedicated Panasonic person to talk through product features and answer any questions.  For further information on preview timing, please contact your local participating store.

In addition to the previews, Panasonic is pleased to announce a pre-order campaign where consumers can redeem a free aluminium handgrip (DMR-HGR1GU-K) worth £89.99 when they purchase a DMC-GM1 camera. With an ergonomic design, this handgrip offers ultimate comfort and easy handling in vertical shooting situations – the perfect accessory for the GM1. Available in a choice of black or silver, consumers can choose the free handgrip to co-ordinate perfectly with their GM1.  The handgrip is claimed via consumer redemption to Panasonic (www.panasonic.co.uk/promotions) and is open to consumers now, until 31^st December 2013[2].

Joining the LUMIX G family as the most compact interchangeable lens LUMIX G camera yet, the DMC-GM1 provides the perfect balance of style and photographic performance on-the-go with outstanding image quality. Available to purchase from mid November, the pocket-sized, high end DMC-GM1 is the perfect gift for Christmas.

[1] Subject to store opening times

[2] Terms and conditions apply

-ENDS-