Demand for Mystery Shopping services reaches an all time high.

Mike Dalloz Managing Director of Performance In People confirmed that 2009 saw organisations fighting with a desire on one hand to cut back on non essential expenditure and on the other, a recognition that failing to invest in maximising staff sales and customer experience performance through mystery shopping would have a significant effect on new customer acquisition, retention and referral.  In the end despite the recession, 2009 delivered for Performance In People an 8% increase in sales revenues.

2010 has seen that trend continuing, demand is soaring, with an increase in preliminary enquiries up 68% from this time last year. Clearly organisations are more confident about the outlook and are looking to ensure they are well placed to maximise their market share in these improving conditions.

Mike Dalloz acknowledges that demand has clearly been fuelled by an improvement in the mystery shopping offering. The use of technology has meant that processes are automated, improving quality and has resulted a considerable reduction in the price of the product. In addition our online platform can now deliver highly advanced reporting, trending analysis and much quicker access to all the mystery shopping components including online video streaming for the fastest growing sector of the market, video mystery shopping (this is where mystery shopping assessors use hidden video cameras to capture the entire customer experience).

For further information on mystery shopping from Performance In People visit www.performanceinpeople.co.uk or email info@performanceinpeople.co.uk