Press release -
Joali Being - Inspired by ‘weightlessness’
JOALI BEING is the only nature-immersive wellbeing island retreat in the Maldives and will welcome its first guests in late 2021, guiding them on a journey of self-discovery and renewal, with wellbeing the epicentre of the experience. In February 2021 JOALI approached Nucleus to design a bespoke website for JOALI BEING, before re-designing and re-platforming the existing JOALI website to sit side-by-side on a common platform.
A scalable design and technology platform
Working closely with the JOALI team in Istanbul and the Maldives, we first designed a new technical architecture and url strategy that enabled us to plan a series of website releases, starting with the JOALI BEING teaser website, before launching online booking, videos and social modules. A second step is to transform the current JOALI site, bringing all sites together onto a single, scalable .Net Umbraco CMS platform.
JOALI BEING’s design was inspired by the concept of ‘weightlessness’, a state of being achieved through a journey of discovery and reconnection with nature. Combining ancient knowledge with science, JOALI BEING’s wellbeing offerings bring together mind, skin, microbiome and energy. We interpreted this with a bespoke design that is light and fresh, with generous white space and subtle animation. The website will become more and more dynamic and interactive with the release of a pipeline of user experience enhancements.
JOALI BEING Cluster Marketing & Communications Director, Duygu Tatar, commented “We are delighted with Nucleus’ work on our new website, which sets new standards for Wellbeing retreats, worldwide.”
Topics
- Tourism
Regions
- England
About Nucleus: A brand agency and a digital agency that combines brand strategy, design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences for a mobile digital world
Brand Asset Management – protecting brand names and managing digital assets
Current Nucleus clients include: Azerai, Azqore, Champneys, Crédit Agricole, Coronation Capital, Camping & Caravan Club, Indosuez Wealth Management, Inntravel, P&O Cruises, Rothschild and sQuid.