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Strategies Help Cutting Through the Noise
The breakthrough of social media in the last few years has made corporate communication accessible to everyone. It has also helped cutting PR budgets, since it is so easy to post a message yourself. However, a lot of businesses find their messages getting lost in the noise online. Helen Rennie-Smith claims that a well developed strategy is the key to successful communication.
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The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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