21 days left until the release of Sustainable Brand Index™ 2015

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21 days left until the release of Sustainable Brand Index™ 2015

With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

Trend #2: Consumers in Finland are more aware of the social- and environmental responsibility taken by companies than their neighbors in Sweden, Norway and Denmark

In the chart you can see an aggregation of questions regarding how aware consumers in Sweden, Norway, Denmark and Finland are of the environmental and social responsibility taken by companies. In Sweden, Norway and Denmark the levels of awareness are quite similar while in Finland the awareness is noticeably higher.

Stay tuned, the next trend will be released next Monday!

Trend #1: Sustainability is now more present in the consumer’s discussions than ever before:

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Maria Kausits

Maria Kausits

Senior Analyst
Erik Hedén

Erik Hedén

Press contact Senior Partner +46 70-865 13 97

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SB Insight is an insight agency on a mission to create sustainable brands. We provide decision-making material on how sustainability affects branding, communication and business development.

We share knowledge through our tailored training solutions, create meetings and contacts between companies who want to become sustainability leaders. We also perform in-depth studies and analysis of relevant topics as requested by our customers. Finally, we are the founder of Sustainable Brand Index, Europe's largest independent brand study on sustainability.

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