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Finnish Consumers have high awareness of corporate responsibility

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Finnish Consumers have high awareness of corporate responsibility

The 2nd trend from Sustainable Brand Index™ 2015 has been released. The data shows that consumers in Finland have a higher level of awareness when it comes to the environmental- and social responsibility taken by companies than their nordic neighbors. In the chart you can see an aggregation of questions regarding how aware consumers in Sweden, Norway, Denmark and Finland are of the environmental and social responsibility taken by companies. In Sweden, Norway and Denmark the levels of awareness are quite similar while in Finland the awareness is noticeably higher. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge. In the end, they are yet to enter an age of enlightenment where they start to question companies more.

On the 23rd of March Sustainable Brand Index™ 2015 will be released at an award ceremony in Stockholm. 

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Sustainable Brand Insight arbetar inom hållbart varumärkesbyggande. Våra Insight och Strategy produkter förser dig med kunskap, förståelse och förmåga att agera på den framtida marknaden. Idag hjälper vi några av Skandinaviens ledande varumärken med att placera hållbarhet i den unika kontexten av deras varumärkeslöfte.

Läs mer: www.sb-insight.com

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Erik Hedén

Erik Hedén

Press contact Managing Director/VD 0708-651397
Maria Kausits

Maria Kausits

Analyschef Statistik & analys +46 (0) 73 655 34 70

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On a mission to create sustainable brands.

SB Insight is an insight agency on a mission to create sustainable brands. We provide decision-making material on how sustainability affects branding, communication and business development.

We share knowledge through our tailored training solutions, create meetings and contacts between companies who want to become sustainability leaders. We also perform in-depth studies and analysis of relevant topics as requested by our customers. Finally, we are the founder of Sustainable Brand Index, Europe's largest independent brand study on sustainability.