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Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

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Topics

  • Retail

Categories

  • shoppers
  • retail
  • 2016
  • gen z

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WindowOn...Spotlight on Generation Z

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.