Retail Systems- Generation Z Shoppers open to persuasion

Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’.

The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.

Figures revealed show that fewer than one in five Generation Z shoppers feel that retailers do not think that their age group is important, compared with nearly one in three of the general shopping population.