SLR: Cynical Britain still trusts local retailers. Mostly.

The research, entitled: “WindowON… Trust Issues”, was carried out across 1,048 UK shoppers aged 18+ and looked at how shoppers feel about the retailers and brands they purchase from.

Britain in 2017 was revealed to be a nation of cynics, with almost half of respondents (46%) failing to agree at all with the statement that they are trustful of others.

Despite this, independent and local retailers managed to score a respectable average 6.5 out of 10 on a scale where 10 meant “put consumer interests first” and one was “all about their own interests”. This was some way ahead of supermarkets, who lagged behind with an average of 5.9.