Early on Friday morning there were queues of eager skiers waiting to make their first snowy turns of the season at the ski resorts of Sälen, Vemdalen, Hemsedal and Trysil. The recent winter chill in the mountains of Sweden and Norway mountains has created a beautiful Scandinavian winter landscape. The World Ski Championships host resort of Åre will also be opening on Friday, 7 December.
Owner of Scandinavia’s five largest resorts reports large upturn in UK bookings.
Comments from the CEO Mats Årjes With the 2017/18 financial year behind us, I am proud that we can present yet another record year for SkiStar! We show growth in most of our branches of activity. Valle’s Winter Weeks in January, holiday periods, SkiStar Business conference activities and SkiStarshop all made a strong contribution to the improved results. Our offering is strong!
Ski travel operator SkiStar is investing heavily to develop Hundfjället in Sälen into a world-class ski resort. Scandinavia's newest express lift will be making its debut this winter, while a new accommodation concept and a brand new international airport will be opening within a few years and making the resort completely unique. Other highlights the FIS Alpine World Ski Championships in Åre.
Comments from the CEO Mats Årjes: With winter behind us, we are once again able to present the best nine-month results in SkiStar’s history. As we look back on the season, we have been able to offer our guests fantastic skiing at all our destinations from when the season began in December right through to its end.
Winter arrived early this season – the cold and snow have continued, which led to SkiStar’s resorts being in full operation for essentially the entire period. This is the underlying reason that SkiStar can present the best half-year results in its history.
SkiStar has developed its new digital platforms with a focus on customer requests, simplicity and inspiration. From a 360 perspective, the entire customer journey is covered, from idea to booking and stay at a SkiStar ski resort. The goal of the development is to make it easier for the customer to find information and book, whether it happens on a computer, an iPad or a mobile device.
The development of the ski area in Hundfjället, Sälen, located less than 10 minutes from the new Scandinavian Mountains Airport, which is under construction, is a step towards an international ski resort, with Scandinavia's most modern 8-seater express chairlift, new ski runs and expanded snow-making facilities.
The title sponsorship of the FIS Alpine World Ski Championships in Åre 2019 puts SkiStar in the ideal position to acquire new guests. The exposure involved will give SkiStar the perfect communication platform with access to the entire European market.
Comments from the CEO Mats Årjes: Winter has arrived at our destinations and from week 49, all our ski resorts have opened for the season with good snow conditions. In addition to a covering of natural snow, the conditions for snow production have been good. Bookings, expressed as the number of overnight stays, are 2 percent higher than at the same point in the previous year.
- We have experienced another good winter season, which has contributed to a strong financial year, and we are once again able to present the best results in SkiStar’s history, with our financial targets achieved and exceeded. Valle’s Weeks, good winter holiday weeks, conference activities & increased capital gains made a strong contribution to the improved results, says Mats Årjes CEO, SkiStar.
Exclusive new lodge in Hemsedal, new gondola lift in St. Johann and even more snow. And now there is even better and more exciting skiing in Sälen, Trysil, Vemdalen and Åre. The SkiStar ski resort company presents exciting winter news.
