Press release - 20 December 2013 14:41

SkiStar AB: Full winter at Scandinavia’s prime ski resorts

Christmas is here and with it one of the most frequented periods in the Swedish and Norwegian fells. At all the SkiStar destinations Åre, Hemsedal, Trysil, Sälen and Vemdalen skiing is in full swing and the season’s news together with the introduction of the children’s concept Valle are ready to greet the first major arrival of guests. The next two weekends will also see the official openings of the three new chairlifts in Åre, also adding another 13 hectares to the ski area.

This year’s calendar over Christmas and the New Year means many days off and quite a few of the holidaymakers opt to spend the festive season skiing. This period will also see the opening of Åre’s three new chairlifts: Sadelexpressen, Fjällgårdsexpressenand Tegeliften. The new lifts will increase the capacity by another 5 000 people per hour and help eliminate bottlenecks in busy sectors of the ski area.

Another main piece of news is the introduction of the front figure in SkiStar’s new children’s concept ‘Valle’, in Åre, Hemsedal, Trysil, Sälen and Vemdalen. Valle will be attending the children’s ski areas bringing meet and greets and fun and play. Valle also exists as an online graphic character in Valles World, as well as in the form of merchandise.

The venture in children’s concepts is an increasingly common phenomenon within tourism and the conference sector, not least in the US. SkiStar is one of the first businesses in Sweden to invest heavily in this relatively fresh marketing approach. The creation of the children’s concept lies with Stockholm-based True Stories.

By popular demand SkiStar also recently launched MySkiStar Kids. MySkiStar offers skiing fun in a digital form; something more than 125 000 users already know.

MySkiStar is a free service, all needed is a ski pass. With the registration of the ski passythe guest gets access to a great variety of functions, statistics and fun challenges.

With MySKiStar Kids the whole family can be conected through the family site and kids up to 8 years old in Sweden, 7 years old in Norway, get their own Valle inspired skipass for the production cost.

Topics

Contacts

Linda Morell

Press contact Head of PR Public Relations linda.morell@skistar.com +46 76 11 860 02

Press Service

Press contact press@skistar.com +46 280 841 60

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Skiing is much more than an outdoor pursuit and holiday activity – it is a lifestyle that carves through all the stages in life. To make skiing as much fun as possible for the youngest guests we're introducing a common kids’ concept at the SkiStar destinations Åre, Hemsedal, Trysil, Sälen and Vemdalen. The most important news includes no less than three new chairlifts in Åre and new skiing areas.

12 April 2013 11:57

SkiStar Åre: Three new chairlifts in Åre

With one of the most significant investments in lifts ever made in Åre, next season will see the addition of no less than three modern chairlifts. The new lifts will boast capacity in the ski area with about 5 000 persons and further improve the skiing experience in the zone below the treeline. The building work will commence in May, and opening of the three new lifts will be in December 2013.

SkiStar AB: Full winter at Scandinavia’s prime ski resorts

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