SkiStar Åre Sweden, november 16 th 2023

Press release - 17 November 2023 14:53

The five largest ski resorts in Scandinavia, operated by SkiStar, kickstart the ski season ahead of schedule

The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.

"We are very happy to be able to open this early. With the christmas holidays around the corner, the pressure to book will increase significantly. We are happy to see more british people are choosing Scandinavia for skiing this winter," says Stefan Sjöstrand, CEO of SkiStar.

Skiers visiting the Swedish ski destinations Åre, Sälen, Vemdalen and the Norwegian Trysil and Hemsedal can now look forward to really good skiing and truly winter feeling. SkiStar has invested in two express lifts for the winter season, one in Sälen and one in Hemsedal. In addition, the company has made large investments in snow-making systems over several years, which creates confidence for British guests to pre-book their skiing holiday. To provide extra security and be completely unique, SkiStar offers its guests a completely free snow guarantee when pre-booking a skiing holiday.

"To be able to open all our destinations in November, combined with the Scandinavian environment being winter-filled and the Nordic lights, feels magical. We are now welcoming all our guests this winter," says Niclas Sjögren, Chief Operating Officer at SkiStar.

The exchange rate plays an important role when it comes to selecting holidays in the Scandinavian mountains. The current currency situation makes it even more affordable for british guests to discover SkiStar's destinations and everything they have to offer.

Current images linked to the press release are new and free for publication in connection with the news.

Travel to SkiStars ski resorts:

1. Flights via Stockholm to Östersund Airport to Åre. You can also fly direct to Trondheim (Værnes) or over Oslo (Gardamoen).

2. Flights to Oslo and rental car or bus to Hemsedal and Trysil.

3. Flights via Copenhagen to Sälen and Trysil. Scandinavian Mountains Airport is located just 10 minutes from the skiing in Sälen and 40 minutes from Trysil.

Opening date and fact:

Sälen: 2 November - 21 April.

Vemdalen: 4 November - 21 April

Åre: 17 November - 1 May

Trysil: 17 November - 21 April

Hemsedal: 24 November - 1 May.

You can read all about SkiStars Snow Guarantee here

Topics

Contacts

Linda Morell

Press contact Head of PR Public Relations linda.morell@skistar.com +46 76 11 860 02

Press Service

Press contact press@skistar.com +46 280 841 60

Related media Download images for media use

Åre 16 november 2023
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Åre pistmaskin 16 november 2023
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Sälen Gustavbacken 15 nov 2023
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Sälen: pist Gustavbacken 15 november 2023

Sälen: pist Gustavbacken 15 november 2023
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SkiStar Trysil_Foto Jonas Sjøgren
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Trysil 13 nov 2023
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Trysil vy 13 nov 2023
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New this winter at SkiStar: New express lifts, improved snow production and even more dining

Preparations for the 2023/24 winter season are well underway at SkiStar’s destinations in Sweden and Norway. Several important steps have been taken to modernise and improve the ski experience for all ski enthusiasts, including new 6-seater lifts in Sälen and Hemsedal. All destinations will also receive improved snow production to ensure a long and snow-proof winter season.

The early start of the winter season has led to a high demand from our guests.

19 December 2023 07:36

EARLY WINTER AND A GREAT INTEREST IN SKI HOLIDAYS IN SCANDINAVIA

Comments from the CEO Stefan Sjöstrand: “The early start of the winter season has led to a high demand from our guests, and the bookings are 9 percent higher than previous year, meaning that more than 80 percent of the season’s estimated accommodation sales are already booked.”

Strong demand for mountain holidays ahead of the remainder of the 2023/24 winter season, with overnight stays booked through SkiStar up 13 percent on the same time last year.

20 March 2024 07:15

RECORD-HIGH INTEREST IN SKIING HOLIDAYS IN THE SCANDINAVIAN MOUNTAINS

Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”

The five largest ski resorts in Scandinavia, operated by SkiStar, kickstart the ski season ahead of schedule

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