Press release -
Celebrities test out Sony’s technology ‘Made for Bond’ at launch event with stunning London views
Naomie Harris, Jeremy Piven, Donna Air, Blake Harrison, Adam Garcia and other celebrity guests test out Bond’s must-have RX100 IV camera and Xperia™ Z5 smartphone
New campaign film from Sony features brand new technologies that have been ‘Made for Bond’
The star-studded event was attended by guests including Naomie Harris, Jeremy Piven, model Neelam Gill, Adam Garcia, Donna Air, Blake Harrison, Dexter Fletcher, Paddy McGuinness, Konnie Huq, Naughty Boy, Adam Deacon, Giles Deacon, Ralf Little, Danny Wallace and Goldie
London, United Kingdom – British actress Naomie Harris and celebrity guests last night celebrated at the launch party for Sony’s technology ‘Made for Bond’ including the RX100 IV camera at The Mondrian, London.
Guests were entertained by hip-hop and funk DJ Goldie, while sipping on Belvedere Vodka Martinis, Heineken and glasses of Bollinger Special Cuvée and taking in stunning views of the Thames.
Party-goers were also given the chance to get behind the camera for once, testing out Sony’s new technologies that have been ‘Made for Bond’, including the RX100 IV camera and Xperia Z5 smartphone.
Harris, who plays Moneypenny in the upcoming motion picture SPECTRE and stars in Sony’s new ‘Made for Bond’ advert, comments: “It was great fun tonight to take pictures of the guests and the photographers with my RX100 IV, it’s nice to see the roles reversed. Ultimately, at the centre of Bond is Britishness, so at the launch party we wanted to celebrate just that.”
Packing a powerful punch, the recent ad campaign follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 smartphone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.
Images from the night available here: http://we.tl/uY6kwYJCgr
– Ends –
Notes to Editors
For more information, please contact Sony PR team at Hope and Glory on switchboard 020 7566 9747:
Rochelle Collison rochelle.collison@hopeandglorypr.com / 020 7014 5306 /
Laura Sibley laura.sibley@hopeandglorypr.com / 07971 621972 / 020 7014 5302
For more information on both products, see www.sony.co.uk for more details.
YouTube link to 60second campaign film: https://youtu.be/5y_UqgxQv10
About the RX100 IV and Xperia Z5 smartphone
With its compact size, the power of the premium RX100 IV camera – featuring the a world’s first[1] 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps[2], and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny.
With the fastest autofocus in a leading smartphone[3] delivering a ground-breaking speed of just 0.03 seconds[4], a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof[5] design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond.
The Xperia Z5 ‘Made for Bond’ edition with exclusive themes and video content is available exclusively with Vodafone in the UK.
[1] For digital still cameras (according to Sony research as of June 2015).
[2] In PAL. PAL / NTSC is switchable in the menu system. Slow-motion footage can be recorded at 1000fps, 500fps and 250 fps. Sound cannot be recorded when shooting slow motion. An SDXC memory card of Class 10 or higher is required.
[3] Based on the results of technical testing of the speed of autofocus of Sony's Xperia™ Z5 Compact and Xperia™ Z5 smartphones with Apple iPhone 6, Apple iPhone 6 Plus, HTC One M9, LG G4, Samsung Galaxy Note 4 and Samsung Galaxy S6 (being the "Leading Smartphones" defined by Strategy Analytics as the top six flagship devices according to shelf share in 2015). Research was conducted by Strategy Analytics between 5th to 6th of August, 2015. For more information, go to: Sony Mobile Communications
[4] In compliance with CIPA guidelines (CIPA - Camera & Imaging Products Association).
[5] Xperia Z5 series is waterproof and protected against dust as long as you follow a few simple instructions: all ports and attached covers are firmly closed; you can’t take the phone deeper than 1.5m of water or for longer than 30 minutes; and the water should be fresh water. Casual use in chlorinated pools is permitted provided it’s rinsed in fresh water afterwards. No seawater and no salt water pools. Abuse and improper use of device will invalidate warranty. The phone has an Ingress Protection rating of IP65 and IP68. To see what this means and for more information see http://support.sonymobile.com/global-en/dm/waterproof.
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About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: http://www.sony.net/
About SPECTRE
A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.
As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.
Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. SPECTRE is produced by Michael G. Wilson and Barbara Broccoli, from a script by John Logan and Neal Purvis & Robert Wade and Jez Butterworth.
About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in post-production.
About Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
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