Press release -


In conjunction with the recently announced Sony World Cup trade-in, whereby customers can trade-in old electronics for money off new, Sony is pleased to announce a new book trade-in for Readers. Sony has also teamed up with HarperCollins Publishers to offer customers the perfect read to accompany the World Cup season, whether you ‘Love Football’ or ‘Hate Football’.

As part of the trade-in, customers can return any book - even a dusty old paperback – to participating stores to receive a £20 instant saving on a new Reader Pocket Edition.  And until 11th July, customers who register their new Reader Pocket Edition on the Sony website will receive a book voucher to download up to five free ebook titles from the ‘Love Football’ and ‘Hate Football’ packages. 

The ‘Love Football’ package ensures football fans are spoilt for reading material throughout the World Cup season. A selection of great titles will be on offer including More Than Just a Game by Chuck Korr and Marvin Close, and Totally Frank by Frank Lampard.

However, if you would prefer to be whisked away from the football madness this summer then Sony’s ‘Hate Football’ package is guaranteed to provide the perfect escape route. Novels such as Half of a Yellow Sun by Chimamanda Ngozi Adichie and The Courier by Ava McCarthy are among the popular titles on offer.

The Reader ‘Love Football/Hate Footbball’  promotion includes the following titles:

  • Wayne Rooney: My Story So Far
  • Frank Lampard: Totally Frank
  • Chuck Korr and Marvin Close: More Than Just a Game
  • Lynne Truss: Get Her Off The Pitch
  • Michael Crichton: Pirate Latitudes

The Reader ‘Hate Football’ promotion includes the following titles:

  • Chimamanda Ngozi Adichie: Half of a Yellow Sun
  • Ava McCarthy: The Courier
  • William Kamkwamba: The Boy who Harnessed the Wind
  • Tilly Bagshawe: Mistress of the Game
  • Dean Koontz: Breathless

The Reader Pocket Edition is available from Sony Centres nationwide, from and selected retailers.  


Sony UK & Ireland PR Team

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Xperia UK & Ireland PR Team

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