Press release -

Sony announces new 8K Full Array LED, OLED and 4K Full Array LED televisions with advanced picture quality and sound capabilities

LAS VEGAS — January 6, 2020 — (CES, Booth #17300) — Sony Europe today announced a wide array of advanced new televisions including the new ZH8 8K Full Array LED, A8 (55” and 65”) and A9 (48”) 4K OLED, and XH95 and XH90 4K Full Array LED sets. Sony’s new TV line-up encapsulates the very best of its proprietary technologies to truly deliver the creator’s intent on screen. With this new range, Sony aims to offer the most immersive experience on the market, with industry-leading picture quality, innovative sound and seamless user experience framed in premium large screens.

By utilising Sony’s best-in-class Picture Processor X1™ Ultimate, clear and precise picture quality is achieved for a highly realistic viewing experience. Premium quality sound is a key part of the viewing setup as well, and the new models feature Sound-from-Picture Reality™, which gives customers the feeling that sound is coming directly from the screen.

The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX® Enhanced™ (in select models), which brings the IMAX Experience into the home by offering a new level of sight, sound and scale.

Sony’s new TVs will also introduce Ambient Optimization, a new technology that optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view. It even detects objects in the room, such as curtains and furniture that can absorb or reflect sound, fine-tuning the acoustics so your sound isn’t compromised.

In addition to Ambient Optimization, the new Sony TVs will feature a new Immersive Edge design concept. In order to create even more viewing immersion, a discrete stand is now located at the edge of the screen. The minimalist stand is hardly noticeable, offering customers an improved and unobstructed viewing experience.

For the upcoming next generation gaming consoles, select new models will support 8K resolution, 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.

New Sony TV line-up highlights

  • ZH8’s new Frame Tweeter: The most immersive experience is realised through enhanced picture quality, slim design and Sound-from-Picture Reality™ with Sony’s new Frame Tweeter technology. The frame tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.
  • X-Motion Clarity for OLED: This revolutionary, highly-acclaimed best-in-class technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate to make it brighter, clearer and more fluid than ever before for an unparalleled sports viewing experience.
  • X-Wide Angle expansion: X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness than other conventional LED TVs. Enjoy a great picture with incredible range and depth from anywhere in the room. To offer even more choice to customers, the XH95 4K Full Array LED TV will come with X-Wide Angle in the 55” size and above.
  • Full-Array LED expansion:Sony’s Full-Array Local Dimming and Boosting technology dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter as the creator intended. This premium feature will now be available on the mid-range XH90 4K Full Array LED TV.
  • Backlit remote: You can now enjoy your viewing experience in darker environments with the ZH8’s and XH95’s premium aluminium backlit remote.
  • Android TV™: The new lineup will feature Android TV with the Google Assistant[1], Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free[2].
  • Hands-Free capabilities2: Sony’s voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience. Ask the Assistant to search for the latest blockbuster, stream shows, or open multiplayer games. Have it dim the lights by connecting smart home devices. Manage tasks and see your calendar. Or ask it questions and see the answers on your TV.
  • Smart Speaker Compatibility: With the Google Assistant[3] and Amazon Alexa[4] enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.
  • Easy connectivity to most devices: With Apple® AirPlay® 2, users can stream movies, music, games and photos to their television right from their iPhone®, iPad® or Mac®. Apple HomeKit™ technology provides an easy, secure way for users to control their television from their iPhone®, iPad® or Mac®[5].

New Sony TV models and key features

ZH8 (85” and 75” models) 8K Full Array LED TV

A8 (65” and 55” models) 4K OLED TV

A9 (48” model) 4K OLED TV

XH95 (85”, 75”, 65”, 55” and 49” models) 4K Full Array LED TV

XH90 (85”, 75”, 65” and 55” models) 4K Full Array LED TV

XH85 (49”, 43” models) 4K TV

XH81 (65”, 55”, 49” and 43” models) 4K TV

XH80 (85”, 75”, 65”, 55”, 49” and 43” models) 4K TV

X70 (65”, 55”, 49” and 43” models) 4K TV

Pricing and availability

Pricing and retail availability will be announced later.

[1] Feature availability depends on country and availability of compatible products.

[2] Available on ZH8 and XH95 55” and above.

[3] Google Home device (sold separately) compatible with Sony Android TV devices. Requires compatible devices connected to the same wireless home network. Download the Google Home app from the iPhone App Store or Google Play. Subject to third party app terms and conditions. User must link compatible devices in order to control operation. Once download is complete, the Google Home feature may be connected to the Sony device to access the voice control function.

[4] Amazon Alexa enabled devices (sold separately) compatible with Sony Android TV devices. Amazon account required. Subscriptions may be required to access certain content.Sony TV and Alexa devices both require internet connection. Amazon, Echo, Alexa, and all related logos are trademarks of, Inc. or its affiliates.

[5] Apple® AirPlay® 2 and HomeKit™ features will be available on FY19 models ZF9, AF9, ZG9, AG9, XG95 and XG85 (85”, 75”, 65” and 55”) and FY20 models ZH8, A9, A8, XH95, XH90, XH85, XH81 and XH80. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries. Firmware update is required via network.


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